# Upside

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upside

- Industry: Financial Services
- Headquarters: St. Louis, US
- Website: www.upsideadvisor.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Jul 14, 2014)
- Investors on record: 3

## About

Upside is a domain name marketplace that facilitates the sale of unique web addresses to businesses and individuals, enabling them to establish a distinct online identity quickly and efficiently.Founded in 2013 in St. Louis, US, Upside operates as a marketplace for domain names, providing customers with options for immediate purchase or financing. The company has successfully completed three deals, with its most recent funding round being a Seed round in February 2015, raising USD 1.10 mn led by Cultivation Capital along with investors Matchstick Ventures and SixThirty. In February 2015, Envestnet acquired Upside.UpsideAdvisor.com specializes in selling domain names, offering a user-friendly purchasing process that allows customers to buy domains outright or through monthly payment plans. Buyers receive immediate access to their domain within one to two hours, and the platform caters to global clients, including entrepreneurs and small to medium-sized businesses, addressing the need for brand differentiation in a competitive online space.UpsideAdvisor.com generates revenue primarily through direct sales of domain names, allowing customers to purchase outright or via interest-free monthly payment plans. Each sale typically involves individual domain transactions with additional personalization options, such as WhoIs Privacy Protection, available for a fee. Prices vary based on market demand, with a competitive pricing structure that includes a 30-day money-back guarantee to enhance customer trust and encourage repeat business.Upside is currently focused on enhancing its product offerings and expanding into new markets. The recent funding will support these initiatives, particularly in developing new domain-related products. The company aims to target specific geographic regions, including North America, Europe, and Asia, to broaden its customer base, although specific timelines for these expansions have not been disclosed.

## Funding rounds

- Seed, Jul 14, 2014, $1.1M — Cultivation Capital, SixThirty, Matchstick Ventures
- Seed, Oct 3, 2013, $0.1M — SixThirty

## Investors

- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed
- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed