# Upside Cooperative

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upside-cooperative

- Industry: Internet
- Headquarters: Salt Lake City, US
- Website: www.upside.coop
- Total disclosed funding: $4.6M
- Latest round: Seed (Jan 17, 2023)
- Investors on record: 2

## About

Based in Utah, US, and founded in 2021, Piefi, Inc., d.b.a. Upside Cooperative operates as a technology company that develops a platform for organizations to share ownership with their communities, clients, and partners to align incentives, increase retention, and amplify growth. In January 2023, Upside Cooperative raised USD 4.6 million in venture funding led by Kickstart Capital, with participation from another Origin Ventures. As of January 2023, Tyler Morrey is the CEO of the company.

The company provides Upside.coop, a digital platform that allows businesses to access tools for gaining authentic connections with their fans and customers by sharing real ownership. Businesses can use the platform to develop customer loyalty and retention program by offering rewards to customers with ownership of the business via their referrals, purchases, as well as various other value-creating activities.

Upside Cooperative plans to use its proceeds from January 2023 funding to expand business reach and operations, as well as accelerate growth.

## Funding rounds

- Seed, Jan 17, 2023, $4.6M — Kickstart, Origin Ventures

## Investors

- Kickstart (https://capitalatlas.ai/funds/kickstart) — Seed
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Seed