# UpRight Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upright-technologies

- Industry: Healthcare IT
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.uprightpose.com
- Total disclosed funding: $6M
- Latest round: Series B (Apr 11, 2019)
- Investors on record: 1

## About

UpRight Technologies Ltd. specializes in posture correction, offering innovative wearable devices aimed at improving user posture through advanced technology and clinically validated methods.Founded in 2015 and headquartered in Tel Aviv-Yafo, Israel, UpRight Technologies Ltd. develops products that focus on posture correction. The company was acquired by DarioHealth Corp. in January 2021 for USD 31 mn, which included USD 29.5 mn in stock and USD 1.5 mn in cash. The CEO of the company is Oded Cohen.UpRight Technologies focuses on innovative posture correction technology, providing smart wearable devices to enhance user posture within a clinically validated framework. Their flagship product, the Upright GO, uses advanced sensors to detect slouching and provides gentle vibration feedback to encourage correct posture. The technology is complemented by a mobile application that tracks user progress and sets personalized goals. UpRight targets a diverse audience ranging from individuals with chronic back and neck pain to parents and professionals aiming for posture improvement and confidence enhancement. Their products are marketed in several regions, including the United States, the United Kingdom, Australia, Germany, and Singapore, addressing a global health and wellness market.UpRight generates revenue through direct-to-consumer sales of its posture correction devices, including the Upright GO 2 and Upright GO S, priced at USD 64.95 and USD 44.95 respectively. The company operates on a B2C model, allowing customers to purchase directly from their website, supported by a 30-day money-back guarantee. This model underpins their focus on delivering posture training solutions without intermediaries, leveraging clinically validated technology to improve alignment and overall quality of life.Following the acquisition in January 2021, UpRight Technologies plans to utilize the recent funding to enhance its product line and expand its market reach. They aim to develop new products tailored to emerging consumer needs and are exploring entry into additional geographic markets to broaden their customer base. Specific timelines for these initiatives will be outlined as the company assesses market dynamics and consumer demand.

## Funding rounds

- Series B, Apr 11, 2019, $6M — Vertex Ventures Israel

## Investors

- Vertex Ventures Israel (https://capitalatlas.ai/funds/vertex-ventures-israel) — Series B