# Upright Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upright-project

- Industry: Internet
- Headquarters: Helsinki, Finland
- Website: www.uprightproject.com
- Total disclosed funding: $5.3M
- Latest round: Seed (Dec 10, 2022)
- Investors on record: 2

## About

Based in Finland, Upright Project specializes in providing impact data to evaluate corporate sustainability. Their comprehensive tools aid stakeholders in quantifying the positive and negative effects of business activities across various sectors.Upright Project, founded in 2017 and headquartered in Helsinki, Finland, focuses on quantifying corporate impacts through data-driven methodologies. The company has completed two deals, with the latest funding round being a Seed round in December 2022, raising EUR 5 million co-led by First Fellow Partners and Planet A Ventures. The founder's background details are currently unavailable.The Upright Project specializes in providing comprehensive impact data that quantifies the net impact of companies across various sectors. Their primary offerings include the Upright Model, a data-driven tool designed to analyze the positive and negative impacts of corporate activities, developed based on scientific principles. This model serves investors, companies, and stakeholders by delivering actionable insights into their operations and sustainability efforts, enabling informed decision-making. The company caters to a diverse clientele, including institutional investors and sustainability-focused organizations, allowing them to understand the real impact of investments and corporate behaviors across Europe, North America, and other global regions.The revenue for the Upright Project in the most recent year, 2023, amounted to EUR 1,770,946.50, with an EBITDA of EUR 190,386.20. Their business model relies on subscription-based services and partnerships, providing clients access to a comprehensive database of company impact assessments through tailored plans that include ongoing data access and analytics on sustainability metrics.In December 2022, Upright Project raised EUR 5 million in Seed funding to expand its database, scale its data engine, and launch various versions of products targeted at consumers and employees. The funding will support the company's plans to enhance their offerings and enter new markets, focusing on further development and geographic expansion to better serve a growing clientele.

## Funding rounds

- Seed, Dec 10, 2022, $5.3M — First Fellow Partners, Planet A Ventures

## Investors

- First Fellow Partners (https://capitalatlas.ai/funds/first-fellow-partners) — Seed
- Planet A Ventures (https://capitalatlas.ai/funds/planet-a-ventures) — Seed