# Upright Oats LLC.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upright-oats

- Industry: Food
- Headquarters: Branford, US
- Website: www.uprightoats.com
- Latest round: Seed (Dec 15, 2021)
- Investors on record: 1

## About

Based in Connecticut, US, and founded in 2019, Upright Oats LLC. operates as an e-commerce company that offers high-protein, allergen-free instant oat milk. The company was founded by Betty Tang. In December 2021, Upright Oats LLC. raised an undisclosed amount in seed funding from new investor SOSV.

Under the brand name "Upright Instant Oatmilk," the company manufactures and sells instant oat milk powder and gift cards for its products in three flavors: original, chocolate, and vanilla. The company’s gluten-free product can be consumed by blending it with water and mixing it with beverages like tea and coffee. As of 2022, Upright uses recyclable packaging for its products and only sells its items through its own e-commerce portal.

Upright Oats generates revenue by selling a 336-gram pack of its product with 12 servings for USD 15 plus shipping.

## Funding rounds

- Seed, Dec 15, 2021 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed