# Uppercase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uppercase-2

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.uppercase.co.in/
- Total disclosed funding: $16M
- Latest round: Series B (Aug 26, 2024)
- Investors on record: 4

## About

Based in India, Uppercase specializes in eco-friendly bags designed for environmentally conscious consumers. Their diverse product range includes backpacks and duffle bags that prioritize sustainability without compromising on style. Uppercase, incorporated in 2021, is based in Mumbai, India, and focuses on creating eco-friendly bags. In April 2026, Uppercase raised INR 200 million in venture funding from Accel and Volrado Venture Partners. Founders Dheeraj Goyal and Nidhi Rajora have a vision of promoting sustainability through thoughtfully designed products. Uppercase specializes in eco-friendly bags, including backpacks, trolley bags, duffle bags, and shoulder bags, catering to environmentally conscious consumers. Their products are designed to reduce carbon footprints and promote recycling, addressing the needs of students, professionals, and travelers. Innovative features like TSA locks, anti-theft mechanisms, and practical compartments enhance the user experience. The company markets its products primarily in urban areas across India, targeting consumers who value functionality and style in their daily accessories. Uppercase generates revenue through direct-to-consumer sales of its eco-friendly bags via their website. Individual bag sales are at the core of their sales strategy, with pricing reflecting the sustainability and design features of their products. Popular items like the Striker Trolley Bag and Eco Backpack are priced to appeal to a broad audience, including students and professionals. The company also sees potential for expanding into wholesale partnerships, allowing for wider distribution of its products. The company will use the April 2026 funding to support its expansion and overall growth.

## Funding rounds

- Series B, Aug 26, 2024, $7.3M — Accel
- Series A, Sep 26, 2023, $2.1M — Volrado Venture Partners, Sixth Sense Ventures
- Series A, Jul 13, 2022, $5.1M — Volrado Venture Partners, Sixth Sense Ventures, Enam Holdings
- Seed, Jul 27, 2021, $1.3M — Volrado Venture Partners

## Investors

- Volrado Venture Partners (https://capitalatlas.ai/funds/volrado-venture-partners) — Seed, Series A
- Sixth Sense Ventures (https://capitalatlas.ai/funds/sixth-sense-ventures) — Series A
- Enam Holdings — Series A
- Accel (https://capitalatlas.ai/funds/accel) — Series B