# Upper Hand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upper-hand

- Industry: Software
- Headquarters: Indianapolis, US
- Website: www.upperhand.com/
- Total disclosed funding: $1.1M
- Latest round: Series A (Aug 30, 2017)
- Investors on record: 1

## About

Upper Hand, Inc. delivers innovative solutions for sports organizations, focusing on youth athletic development through its comprehensive platform for training management, athlete evaluation, and performance tracking.Founded in 2013, Upper Hand, Inc. is based in Indianapolis, US, and is dedicated to enhancing performance within youth sports. The company was co-founded by Ahmed Rashedy and Kevin MacCauley, who also serves as its CEO. In December 2025, H3 Partners acquired Upper Hand, Inc. from Elevate Ventures and Lometa Capital Partners. Upper Hand specializes in providing comprehensive solutions designed to enhance performance and management within sports organizations, particularly those focused on youth athletic development. Their core product offerings include a robust platform that integrates training management, athlete evaluation, and performance tracking tools. These services aim to address critical challenges faced by coaches, athletes, and sports administrators, such as optimizing training regimens, monitoring athlete progress, and facilitating efficient communication among stakeholders. The platform serves a diverse clientele that includes youth sports organizations, coaches, and athletes across the United States and Canada, facilitating a streamlined approach to sports training and development. Additionally, Upper Hand's innovative technology supports educational institutions and recreational leagues, enabling them to maximize their operational effectiveness and improve athlete outcomes.Upper Hand generates revenue primarily through subscription-based models that offer varying tiers of access to their platform, catering to different organizational needs and sizes. Clients can select from distinct pricing plans that provide access to specific features such as performance analytics, training modules, and athlete management tools. Revenue is derived from partnerships with youth sports organizations, schools, and athletic programs, which engage with the platform on a recurring basis. This transactional structure supports a direct-to-consumer approach, allowing organizations to leverage Upper Hand’s technology to enhance their training capabilities efficiently. The company’s flagship product serves as a pivotal tool in their revenue model, emphasizing the importance of investing in athlete development through its comprehensive suite of services. In December 2025, The acquisition enables Upper Hand, Inc. to accelerate product innovation.

## Funding rounds

- Series A, Aug 30, 2017, $1.1M — Elevate Ventures

## Investors

- Elevate Ventures (https://capitalatlas.ai/funds/elevate-ventures) — Series A