# Upp Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upp-technologies

- Industry: Software
- Headquarters: London, UK
- Website: www.upp.ai
- Total disclosed funding: $10M
- Latest round: Seed (Jun 27, 2023)
- Investors on record: 1

## About

Founded in 2019 by its Chairman, Ben White, and CEO, Drew Smith, and based in London, UK, Upp Technologies Ltd., operates as a provider of retail decision intelligence software that provides real-time decisions and pushes profitability and performance on Google Shopping. In June 2023, Bonfire Ventures raised USD 10 million in seed funding for Upp Technologies Ltd. As of 2023, the company has a client base that includes companies like Roman, Poundshop.com, Nordgreen, and many more.

The company offers an operating system that provides inventory and decision intelligence solutions to help retailers manage and optimizing Google Shopping campaigns. 

The company uses a product grouping algorithm to provide real-time intelligence, advertising automation, and insights by monitoring advertising data, commercial operations data, customer influencers, and market trends

## Funding rounds

- Seed, Jun 27, 2023, $10M — Bonfire Ventures

## Investors

- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Seed