# UpNext

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upnext

- Industry: Software
- Headquarters: New York, US
- Website: www.upnext.com
- Total disclosed funding: $0.5M
- Latest round: Series A (Mar 14, 2011)
- Investors on record: 2

## About

UpNext Inc. is a technology company specializing in augmented reality applications, enhancing user engagement through innovative digital experiences.Founded in 2007 in New York, US, UpNext Inc. focuses on augmented reality solutions. The company was acquired by Amazon in July 2012 for an undisclosed amount. The founders, Daniel Kaper and Raymond Sukanto, have a history of entrepreneurial ventures, although details on previous companies are not specified. UpNext has engaged in 3 deals to date, with the latest funding round being Series A, raising USD 0.50 mn from investors including ARC Angel Fund and Lowercase Capital, totaling USD 0.50 mn raised so far.UpNext Inc. offers cutting-edge augmented reality applications that enhance digital interactions, particularly in mobile environments. Their services are designed to improve user engagement by providing interactive and immersive experiences, catering to both individual consumers and businesses seeking innovative solutions in the digital space.UpNext generates revenue primarily through its augmented reality applications and partnerships. The company’s business model includes B2B collaborations, allowing businesses to integrate UpNext’s technology into their platforms, thereby enhancing customer engagement and driving sales. The revenue framework is built on transaction fees and service agreements with various business clients.As part of its future growth strategy, UpNext plans to develop new augmented reality products aimed at expanding its market presence, targeting commercial applications in retail and education by 2023. The recent funding from the Series A round will support these initiatives, focusing on enhancing product development and market entry strategies. With the acquisition by Amazon, UpNext aims to leverage Amazon's resources to penetrate new geographic markets, specifically aiming for expansion in North America and Europe within the next two years.

## Funding rounds

- Series A, Mar 14, 2011, $0.5M — Lowercase Capital, ARC Angel Fund

## Investors

- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Series A
- ARC Angel Fund — Series A