# Uplift labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uplift-labs

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.uplift.ai
- Total disclosed funding: $11M
- Latest round: Seed (Dec 10, 2021)
- Investors on record: 10

## About

Uplift labs, Inc. specializes in optimizing human movement performance through innovative AI-driven products aimed at athletes, coaches, and broadcasters, enhancing sports analytics and viewer engagement.Founded in 2017 in Palo Alto, US, Uplift labs, Inc. focuses on human movement performance optimization. The founders, Jonathan Wills, Rahul Rajan, and Sukemasa Kabayama, have previously established other companies. The company secured its latest funding round of USD 7.76 mn in Seed funding on December 10, 2021, with investment from Atma Capital, Deepcore, and others. The total amount raised by the company stands at USD 7.76 mn, leading to a current valuation of USD 25.03 mn.UPLIFT is pioneering the field of human movement performance optimization through its core products: Uplift Capture, Uplift Vision, and Uplift. These offerings leverage advanced AI-powered movement analysis combined with precise 3D capture technology to deliver personalized insights aimed at enhancing athletic performance. Uplift Capture provides user-friendly, markerless motion analysis that allows coaches and athletes to evaluate kinematic sequencing without interrupting training sessions. Uplift Vision enables broadcasters to enhance viewer engagement by overlaying detailed athlete movement insights during live coverage, thereby enriching the storytelling aspects of sports. Targeted primarily at professional sports teams, athletic organizations, and media outlets, UPLIFT operates within markets such as Major League Baseball (MLB), Division I athletics in the United States, and various international sports arenas. The company’s technology serves coaches, athletes, and scouts, emphasizing player development, injury prevention, and performance enhancement.UPLIFT generates revenue through direct transactions with professional sports teams, organizations, and broadcasters, capitalizing on a subscription-based model for its services. Clients engage in partnerships that facilitate the integration of UPLIFT's products into their operational frameworks, allowing for regular access to performance data and analytics. For instance, teams may subscribe to Uplift Capture and Uplift Vision, paying a fee that encompasses both hardware use (such as iPads) and software analytics. These services are designed to provide ongoing insights and performance tracking, encouraging a continuous relationship between UPLIFT and its clients. This transactional structure supports recurring revenue streams while fostering long-term engagements with notable clientele, including major athletic organizations and media companies that require sophisticated analytics for performance evaluation and fan engagement.In December 2021, Uplift labs, Inc. raised USD 7.76 mn in seed funding, which will be utilized to develop a single-camera version of its technology to enhance service offerings. The company aims to expand into new markets, particularly targeting additional professional sports leagues and international athletic organizations by 2023.

## Funding rounds

- Seed, Dec 10, 2021, $7.8M — LAUNCH, Stadia Ventures, Gaingels, Deepcore, The Syndicate Group, Oregon Sports Angels, Atma Capital, Ethos Fund, RCVC
- Seed, Mar 15, 2021, $3M — Stadia Ventures, Deepcore
- Seed, Jul 25, 2018 — SPARX Group, Deepcore

## Investors

- SPARX Group (https://capitalatlas.ai/funds/sparx-group) — Seed
- Deepcore (https://capitalatlas.ai/funds/deepcore) — Seed
- Stadia Ventures (https://capitalatlas.ai/funds/stadia-ventures) — Seed
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- The Syndicate Group (https://capitalatlas.ai/funds/the-syndicate-group) — Seed
- Oregon Sports Angels — Seed
- Atma Capital (https://capitalatlas.ai/funds/atma-capital) — Seed
- Ethos Fund (https://capitalatlas.ai/funds/ethos-fund) — Seed
- RCVC — Seed