# Uplift Food

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uplift-food

- Industry: Food
- Headquarters: Melbourne, Australia
- Website: www.upliftfood.com
- Latest round: Seed (Apr 22, 2019)
- Investors on record: 2

## About

Uplift Food Inc. is a health-focused company dedicated to creating functional food products that enhance gut health and support mood through innovative use of prebiotic ingredients.Founded in 2018 in Melbourne, Australia, Uplift Food specializes in functional food products aimed at improving gut health and mood support. The company has secured funding through 2 deals, with the most recent round of funding occurring on April 22, 2019, supported by returning investors SOSV and Food-X.Uplift Food specializes in creating functional food products focused on gut health and mood support, leveraging the benefits of prebiotic fibers and resistant starches. Their core offerings include the Gut Happy Cookies®, Prebiotic Bliss Bites™, and Prebiotic Puffs™, designed to enhance digestive health and provide nutritional benefits through ingredients like green banana flour and Jerusalem artichoke. These products cater to health-conscious consumers seeking nutritious snacks that promote satiety and energy, particularly targeting individuals focused on wellness and dietary improvements.Uplift Food generates revenue through direct-to-consumer sales via its website and potential partnerships with retailers distributing its products in health food stores and grocery chains. Transactions typically involve individual purchases of flagship products, including the Gut Happy Cookies® and Prebiotic Puffs™, marketed as snacks that support gut health. The company’s pricing strategy reflects its premium positioning in the health food segment, appealing to customers willing to invest in high-quality, nutritious products. Subscription models may also be utilized for consumers interested in regular deliveries of their favorite items, fostering brand loyalty and consistent revenue streams.Uplift Food plans to expand its product offerings and market reach significantly. The company is currently developing new products aimed at diversifying its portfolio, with anticipated releases scheduled for the upcoming year. Expansion into additional markets, particularly targeting Europe and Asia, is also on the horizon, planned for late 2023. The funding received in April 2019 will be utilized to support these new product developments and market expansion efforts.

## Funding rounds

- Seed, Apr 22, 2019 — SOSV, Food-X
- Seed, Mar 1, 2018 — SOSV, Food-X

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Food-X — Seed