# Upkeep

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upkeep

- Industry: Healthcare
- Headquarters: Middletown, US
- Website: www.upkeepbeauty.com
- Total disclosed funding: $2M
- Latest round: Seed (Oct 18, 2022)
- Investors on record: 2

## About

Based in the US, and founded in 2020, Upkeep operates as a software company that offers a platform for the medical aesthetics industry. The company was founded by its CEO Tiffany Faith Demers. In October 2022, Anthemis Group and 1517 Fund co-led USD 2 million in seed funding for Upkeep, Inc.

The company offers an application platform for various medical spa services such as Botox, Filler, Next-Gen Facials, Body Contouring, etc. The application provides its users with a marketplace that allows them to book and pay for their MedSpa treatments. The application can be used by both, end customers for bookings and payment and by the service provider to get them listed and offer MedSpa services and offers insights about their business.

The company plans to use the October 2022 funds to accelerate product growth and expansion to new markets to make use of price ranges.

## Funding rounds

- Seed, Oct 18, 2022, $2M — Anthemis, 1517 Fund

## Investors

- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- 1517 Fund (https://capitalatlas.ai/funds/1517-fund) — Seed