# Upgrade Salon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upgrade-salon

- Industry: Consumer Products
- Headquarters: Houston, US
- Website: www.upgradeboutique.com
- Total disclosed funding: $2.7M
- Latest round: Seed (May 3, 2022)
- Investors on record: 4

## About

Based in Texas, US, and founded in 2019, Upgrade Salon, Inc. operates as a tech-enabled beauty platform. Britney Winters is the founder and CEO of the company as of 2021. In December 2021, Upgrade Salon, Inc. raised USD 2 million in venture funding co-led by returning investors Mercury Fund, The Artemis Fund, and new investor Next Coast Ventures.

The company provides a tech-enabled platform offering high-quality, customized wigs and hair products. It's an online marketplace that connects customers with wig stylists. Following a selection procedure, stylists who work as independent contractors on the Upgrade platform can promote their businesses and determine their own prices and turnaround times for their services. Customers can work with a stylist to create a custom wig and extensions, choosing the color, cut, design, length, and fit.

## Funding rounds

- Seed, May 3, 2022, $1M — Mercury, Next Coast Ventures, The Artemis Fund, ANIM
- Seed, May 17, 2021, $1.7M — Mercury, Next Coast Ventures, The Artemis Fund

## Investors

- Mercury (https://capitalatlas.ai/funds/mercury) — Seed
- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Seed
- The Artemis Fund (https://capitalatlas.ai/funds/the-artemis-fund) — Seed
- ANIM (https://capitalatlas.ai/funds/anim) — Seed