# Upfood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upfood

- Industry: Food
- Headquarters: Beijing, China
- Website: www.ugofood.com
- Total disclosed funding: $4.7M
- Latest round: Series A (Oct 1, 2015)
- Investors on record: 2

## About

Established in 2011 and based in Beijing, China, Upfood operates as an imported food e-commerce platform dedicated to providing fresh food. In October 2015, the company raised CNY 30 million in series A funding from new investors TCL Capital and Zhongguancun Venture Capital.

The company mainly provides meat, aquatic products, dairy products, alcoholic beverages, grains, oils, fruits and other products through its imported food e-commerce platform. It self-built three-temperature (normal temperature, refrigerated, frozen) warehouse and urban cold chain fleet. Upfood provides products online and offline. It uses the official website, App, WeChat mall and third-party e-commerce to sell products online. It sells products offline through regular sales points, flagship experience stores and self-pickup points.

The company generates revenue by providing meat, aquatic products, fruits and other products through its imported food e-commerce platform.

## Funding rounds

- Series A, Oct 1, 2015, $4.7M — Zhongguancun Venture Capital, TCL Capital

## Investors

- Zhongguancun Venture Capital (https://capitalatlas.ai/funds/zhongguancun-venture-capital) — Series A
- TCL Capital (https://capitalatlas.ai/funds/tcl-capital) — Series A