# UpEquity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upequity

- Industry: Financial Services
- Headquarters: Austin, US
- Website: www.upequity.com
- Total disclosed funding: $28M
- Latest round: Series B (Oct 20, 2021)
- Investors on record: 7

## About

UpEquity Inc. is a U.S.-based company specializing in solutions that streamline the home buying and selling process, particularly for homeowners navigating simultaneous transactions.Founded in 2019 and headquartered in Austin, Texas, UpEquity Inc. focuses on facilitating home transactions for clients. The company has executed 6 deals to date and raised USD 20.00 mn in its latest VENTURE DEBT round on October 20, 2021. CEO Timothy Herman leads the firm, enhancing its market positioning within the home financing sector.UpEquity specializes in innovative solutions designed to facilitate the home buying and selling process, particularly for homeowners engaged in both transactions simultaneously. Their flagship offering, the UpEquity Trade Up program, empowers clients to unlock their home equity and remove the typical contingencies associated with home purchases. This program is geared towards easing the transition between selling a current home and purchasing a new one, allowing clients to make competitive, winning offers without the delays of traditional sale contingencies. The company's services cater primarily to homeowners in the United States, focusing on markets where access to affordable housing options is a pressing issue. By providing a streamlined path to homeownership, UpEquity aims to support a diverse client base that includes first-time buyers and those looking to upgrade their living situations.Revenue for UpEquity is generated primarily through its mortgage lending activities and associated services, which facilitate home purchases for clients using the UpEquity Trade Up program. When a client engages with UpEquity, they typically enter into a structured transaction where the company assists with financing the new home purchase while managing the sale of their current property. This relationship operates on a direct-to-consumer basis, offering a tailored approach to client needs. While specific pricing details for individual products and services remain undisclosed, the company's business model is built on providing comprehensive support throughout the home buying process, enhancing the value proposition for clients who seek to transition smoothly between properties.In October 2021, UpEquity Inc. raised USD 20.00 mn in Series B funding led by new investor S3 Ventures, with participation from Alumni Ventures Group, BP Capital Management, Early Light Ventures, Gaingels Syndicate, and LaunchPad Capital, as well as returning investor Next Coast Ventures. The total amount raised was part of a larger USD 50.00 mn equity and debt financing. UpEquity plans to utilize this funding to expand its operations across the U.S., focusing on developing new products and services that will enhance their existing offerings in specific markets, though details regarding those products and markets are yet to be announced.

## Funding rounds

- Series B, Oct 20, 2021, $20M — S3 Ventures, Alumni Ventures Group, Next Coast Ventures, Gaingels, Early Light Ventures, Launchpad Capital, BP Capital
- Series A, Feb 11, 2021, $7.5M — Next Coast Ventures

## Investors

- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Series A, Series B
- S3 Ventures (https://capitalatlas.ai/funds/s3-ventures) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Early Light Ventures (https://capitalatlas.ai/funds/early-light-ventures) — Series B
- Launchpad Capital (https://capitalatlas.ai/funds/launchpad-capital) — Series B
- BP Capital — Series B