# UpdateLogic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/updatelogic

- Industry: Software
- Headquarters: Plymouth, US
- Website: www.updatelogic.com
- Total disclosed funding: $8M
- Latest round: Series C (May 21, 2008)
- Investors on record: 1

## About

UpdateLogic specializes in device management solutions, enabling manufacturers to efficiently control and support Internet-connected consumer electronics, ensuring optimal performance and user satisfaction through its innovative software updates.UpdateLogic, based in Plymouth, US, provides device management solutions for consumer electronics. The company has undergone strategic pivots to enhance its product offerings and adapt to evolving market demands. In May 2014, UpdateLogic was acquired by Silicon Image, a portfolio company of August Capital, InveStar Capital, and Velocity Venture Capital. The total amount raised by the company is USD 4.00 mn from its Series C funding round, with a current company valuation of USD 12.648 mn. Core Capital Partners was a notable investor in this round.UpdateLogic, through its flagship product, provides a comprehensive device management system that enables manufacturers to control, maintain, and support Internet-connected digital home products. This system includes a robust software update service designed to streamline updates in streaming content services, ensuring devices like Smart TVs, BD players, set-top boxes, and gaming consoles remain current and bug-free. Key features include in-field Digital Rights Management (DRM) key provisioning, simplifying the process of enabling new content services post-manufacture.UpdateLogic generates revenue primarily through a combination of subscription-based services and partnerships with consumer electronics manufacturers. Its transaction model involves providing device management solutions, including software updates and technical support, structured as annual agreements or licensing fees paid by manufacturers. This allows clients to enhance customer care while reducing operational costs. The pricing structure accommodates various service tiers to meet the needs of different device types and customer segments, with the NetReady system as the cornerstone of these offerings.Following the acquisition in May 2014, UpdateLogic aims to enhance its product line to support the growing demand for connected devices. The company is strategically planning to expand into emerging markets in Asia and Europe by 2025. The recent funding of USD 4.00 mn will be utilized to develop new software solutions and enhance existing services to solidify its market position.

## Funding rounds

- Series C, May 21, 2008, $4M — Core Capital Partners
- Series B, Jan 19, 2006, $4M — Core Capital Partners

## Investors

- Core Capital Partners — Series B, Series C