# UpCounsel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upcounsel

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.upcounsel.com
- Total disclosed funding: $25M
- Latest round: Series B (Mar 26, 2018)
- Investors on record: 9

## About

UpCounsel, Inc. is a digital platform that connects businesses with experienced attorneys, streamlining the process of obtaining legal services while minimizing costs. It offers a user-friendly marketplace for legal needs across various specialties.Founded in 2012 and headquartered in San Francisco, US, UpCounsel provides a digital solution for businesses seeking legal services. The company was acquired by Enduring Ventures in March 2020, though financial terms were not disclosed. KJ Erickson leads the company as CEO, bringing previous entrepreneurial experience to the role. UpCounsel has successfully completed 6 deals with its most recent funding round being a Series B amounting to USD 12.00 mn, all of which has been raised to date from investors including BluePointe Ventures, Compound Ventures, Homebrew, and Menlo Ventures.UpCounsel provides a digital platform that simplifies the process of finding and engaging legal services for businesses of all sizes. The core offering is an online marketplace where users can post legal job requests and receive custom proposals from experienced attorneys across various fields such as business formation, intellectual property, and employment law. This service is designed to help clients efficiently manage their legal needs without incurring high costs associated with traditional law firms. UpCounsel's clientele includes startups, small businesses, and Fortune 1000 companies, all seeking accessible legal support tailored to their specific requirements. The platform operates on a nationwide scale, serving businesses throughout the United States, with a particular focus on major metropolitan areas like New York, Los Angeles, and Chicago.UpCounsel's revenue model primarily revolves around transaction-based fees generated from the connections made between clients and attorneys on their platform. Clients can expect to receive transparent proposals for legal services that include detailed pricing options, allowing them to compare costs and quality before making a selection. The platform facilitates both one-time consultations and ongoing partnerships, enabling businesses to engage legal counsel in a manner that suits their operational needs. The services offered include various legal documents and resources, which contribute to the overall value proposition of the platform. By streamlining the attorney-client engagement process, UpCounsel capitalizes on the growing demand for cost-effective legal solutions in the business sector.Following its acquisition in March 2020, UpCounsel aims to leverage the recent funding to enhance its digital platform and expand into new markets. Specific plans include the launch of upcoming features designed to improve user experience, although exact release dates have not been disclosed. The company is considering geographic expansion into more metropolitan areas throughout the US, with targeted efforts to enter markets currently underserved by accessible legal services.

## Funding rounds

- Series B, Mar 26, 2018, $12M — Menlo Ventures, Compound Ventures, Homebrew, BluePointe Ventures
- Series A, Jul 17, 2015, $9.4M — Menlo Ventures, Compound Ventures, Homebrew
- Seed, Aug 6, 2014, $2.2M — Crosslink Capital, Compound Ventures, Homebrew, ZenStone Venture Capital
- Seed, Oct 2, 2013, $1.5M — SV Angel, Collaborative Fund, Homebrew
- Seed, Apr 1, 2013, $0.1M — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Seed, Series A, Series B
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed
- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed, Series A, Series B
- ZenStone Venture Capital (https://capitalatlas.ai/funds/zenstone-venture-capital) — Seed
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B
- BluePointe Ventures (https://capitalatlas.ai/funds/bluepointe-ventures) — Series B