# Unybrands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unybrands

- Industry: Software
- Headquarters: Miami Beach, US
- Website: www.unybrands.com
- Total disclosed funding: $25M
- Latest round: Seed (Feb 17, 2021)
- Investors on record: 5

## About

Based in Florida, US, and founded in 2020, Unybrands LLC operates as a developer of an e-commerce platform intended to acquire successful fulfillment by Amazon and direct-to-consumer sellers. The company was co-founded by Ulrich Kratz formerly of Goldman Sachs and Barclays, Eugen Miropolski of WeWork and Airbnb, and Christian Harnischfeger of Morgan Stanley and DIA. In February 2021, the company raised USD 25 million in Seed funding from Nordstar, DIA Management, Day One Ventures, and Benvolio Group. The company has more than 25 full-time employees across the U.S, Europe, and Asia.

The company's platform is technology and data-driven, operates, and handles everything from consolidating logistics and supply chains to optimizing performance marketing and economics including DTC platforms for enhanced customer experiences. Unybrands specializes in 8 key categories namely personal care, pet care, household products, juvenile & baby, sports & fitness, garden & outdoor, lifestyle & arts, and supplements.

Unybrands plans to accelerate its strategy to buy, build and boost attractive brands across Amazon, Shopify, and other direct-to-consumer platforms and double headcount of employees by the end of 2021.

## Funding rounds

- Seed, Feb 17, 2021, $25M — Benvolio Group, Day One Ventures, Direct Investment Group, NordStar Capital, 166 2ND LLC

## Investors

- Benvolio Group (https://capitalatlas.ai/funds/benvolio-group) — Seed
- Day One Ventures (https://capitalatlas.ai/funds/day-one-ventures) — Seed
- Direct Investment Group — Seed
- NordStar Capital (https://capitalatlas.ai/funds/nordstar-capital) — Seed
- 166 2ND LLC — Seed