# Untitled Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/untitled-labs

- Industry: Consumer Services
- Headquarters: San Francisco, US
- Website: www.maderenovation.com
- Total disclosed funding: $35M
- Latest round: Series A (Jul 9, 2021)
- Investors on record: 6

## About

Untitled Labs, Inc. focuses on innovative home renovation solutions, offering high-quality materials and advanced installation services to enhance residential spaces across various project types.Founded in 2019 and headquartered in San Francisco, US, Untitled Labs, Inc. specializes in home renovation. The company has engaged in 3 deals to date, with its most recent deal taking place on July 9, 2021. During this Series A funding round, the company raised USD 23.00 mn, with investments from Base10 Partners, Felicis Ventures, Founders Fund, and Insight Partners. Roger Dickey serves as both the Founder and CEO, continuing his entrepreneurial journey with this venture.Maderenovation specializes in providing innovative home renovation solutions that encompass both products and services designed to enhance residential spaces. Their core offerings include high-quality materials and advanced installation services tailored for various renovation projects, such as kitchen remodels, bathroom upgrades, and complete home makeovers. By focusing on energy efficiency and modern design aesthetics, Maderenovation aims to solve common user challenges related to outdated home structures and functionality. Their clientele primarily consists of homeowners seeking to improve their living environments, including both new homeowners and those looking to rejuvenate their existing properties. The company operates in several key geographical markets, including the northeastern regions of the United States and select urban centers in Canada, catering to a diverse customer base that values quality and sustainability in home improvement.Maderenovation generates revenue through a combination of direct sales and service agreements within the home renovation sector. The business model typically involves structured transactions where clients engage Maderenovation for comprehensive renovation projects, resulting in significant contract value. Payment structures are often established through milestone payments throughout the project lifecycle, ensuring a steady cash flow. Additionally, the company may offer promotional pricing plans for bundled services or premium materials, enhancing customer engagement and loyalty. Flagship products, which are integral to their service offerings, help solidify Maderenovation’s reputation in the market. Their established partnerships with local contractors and suppliers further facilitate streamlined operations, allowing for efficient project execution and customer satisfaction.In July 2021, Untitled Labs, Inc. raised USD 23.00 mn in Series A funding, which will be utilized to hire employees and expand operations eastward into major cities. The company plans to introduce new products designed to address contemporary renovation needs, with specific release dates to be announced. Additionally, Untitled Labs, Inc. is targeting expansion into markets in the eastern United States, strategically enhancing their geographical footprint to capture a broader customer base.

## Funding rounds

- Series A, Jul 9, 2021, $23M — Insight Partners, Founders Fund, Felicis Ventures, Base10 Partners
- Seed, Feb 26, 2020, $9M — Founders Fund, Felicis Ventures, Base10 Partners
- Seed, Jan 21, 2019, $2.8M — Founders Fund, Felicis Ventures, Caffeinated Capital, Liquid 2 Ventures

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed, Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed, Series A
- Caffeinated Capital (https://capitalatlas.ai/funds/caffeinated-capital) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Base10 Partners (https://capitalatlas.ai/funds/base10-partners) — Seed, Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A