# Untamed Cat Food

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/untamed-cat-food

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.untamed.com/
- Total disclosed funding: $21M
- Latest round: Series B (Apr 14, 2025)
- Investors on record: 4

## About

Untamed Cat Food Limited is a UK-based company specializing in premium, human-grade cat food that focuses on whole meats to meet the dietary needs of domestic cats.Untamed Cat Food Limited, founded in 2019, operates in London, UK, specializing in high-quality cat food. The company has completed 5 deals, with the most recent funding round in April 2025, where they raised GBP 10 million in a Series B round. The lead investor in this round was Coefficient Capital, along with Five Seasons Ventures and Redrice Ventures. The company was founded by individuals who have a commitment to improving pet nutrition.Untamed Cat Food specializes in premium, human-grade cat food products that prioritize whole meats as the primary ingredient, catering to the dietary needs of domestic cats. The company's core offerings include a variety of meal plans tailored to different feline preferences, including options such as Chocka Chicken, Tuck-In Tuna, and Full on Fishy, presented in both gravy and jelly formats. These meals are designed to be easily digestible, boosting cat health and vitality. Untamed serves a diverse customer base of cat owners who are concerned about the quality of ingredients in pet food, specifically targeting consumers in the UK and other European markets. Since its inception, the company has focused on addressing the common issue of fussy eating habits in cats, using recipes formulated by veterinarians and avoiding questionable ingredients such as animal derivatives and fillers.The revenue model for Untamed Cat Food is primarily structured around subscription sales, allowing customers to receive regular shipments of cat food directly to their homes, ensuring convenience and consistency in their cat's diet. Clients can choose from various pricing plans, with a notable introductory offer of a 12-tin trial box priced at GBP 8, which provides an accessible entry point for new customers. The subscriptions can be customized based on the specific dietary needs and preferences of their cats, including options for higher protein content and limited ingredient diets for sensitive cats. This direct-to-consumer approach enables Untamed to build a loyal customer base while maintaining competitive pricing against traditional retail and wholesale channels. The emphasis on high-quality, human-grade ingredients distinguishes Untamed's products in the competitive pet food market, positioning the brand as a leader in premium cat nutrition.In April 2025, Untamed Cat Food Limited raised GBP 10 million in Series B funding, led by Coefficient Capital, with participation from Five Seasons Ventures and Redrice Ventures. The company plans to use this funding to boost operations and support market expansion. They are looking to introduce new products designed to cater to evolving customer preferences. Additionally, Untamed aims to expand its footprint into new markets, specifically targeting regions in Europe and beyond by the end of 2025.

## Funding rounds

- Series B, Apr 14, 2025, $13M — Five Seasons Ventures, Redrice Ventures, Coefficient Capital
- Series A, Mar 24, 2023, $7.4M — Venture Stars, Five Seasons Ventures, Redrice Ventures

## Investors

- Venture Stars (https://capitalatlas.ai/funds/venture-stars) — Series A
- Five Seasons Ventures (https://capitalatlas.ai/funds/five-seasons-ventures) — Series A, Series B
- Redrice Ventures (https://capitalatlas.ai/funds/redrice-ventures) — Series A, Series B
- Coefficient Capital (https://capitalatlas.ai/funds/coefficient-capital) — Series B