# Unspun

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unspun

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.unspun.io
- Total disclosed funding: $56M
- Latest round: Series B (Jul 25, 2024)
- Investors on record: 20

## About

Unspun, Inc. is a US-based company revolutionizing the denim industry by offering custom-made, sustainable jeans that cater to individual specifications through advanced digital technologies.Founded in 2017 in San Francisco, US, Unspun, Inc. specializes in creating custom-fit denim apparel. The company has undergone significant growth since its inception, and was co-founded by Beth Esponnette, Kevin Martin, and Walden Lam. The company's recent funding efforts culminated in a Series B round, raising USD 34.934 mn on July 25, 2024, led by Data Collective and supported by other investors such as Decathlon Capital Partners and Lowercarbon Capital. To date, Unspun has successfully closed 6 deals, achieving a total amount raised of USD 34.934 mn and a current valuation of USD 105.712 mn.Unspun specializes in custom-made denim apparel, primarily focusing on made-to-order jeans that cater to individual customer specifications. The core service revolves around a unique manufacturing process that combines a digital fit survey and a 3D body scanning feature via their unspun iPhone app. This innovative approach allows customers to select their preferred fit and customize design details, resulting in garments that are produced only when requested, thus minimizing waste. The primary customer base consists of environmentally conscious consumers who value sustainability in fashion. Unspun operates in multiple geographical markets, including the United States and select regions in Europe, where demand for custom-fit and sustainable clothing is growing.Unspun generates revenue through direct-to-consumer sales of its bespoke denim products, particularly the custom-fit jeans powered by their proprietary Vega™ 3D technology. Transactions occur when customers place orders via the unspun platform, utilizing the fit survey and body scan features to ensure accurate sizing. The company emphasizes a 100% fit guarantee, enabling customers to return or remake jeans within a specified period if they are not satisfied. Pricing structures are designed around individual orders, with each customized jean reflecting the specific choices made by the customer. The direct relationship with consumers allows Unspun to maintain a streamlined supply chain while building a loyal customer base focused on sustainable fashion solutions.In July 2024, Unspun, Inc. raised USD 34.934 mn in Series B funding, led by Data Collective. This funding will be utilized to rapidly scale up operations and license its 3D weaving technology to manufacturing partners in Europe. The company aims to introduce new products that enhance customization options and plans to expand its market presence into additional regions within Europe by the end of 2025.

## Funding rounds

- Series B, Jul 25, 2024, $35M — SOSV, DCVC, Decathlon Capital Partners, Lowercarbon Capital, E12 Ventures
- Series A, Jun 8, 2023, $14M — SOSV, Signia Ventures, Alumni Ventures Group, The Mills Fabrica, Fifty Years, Lowercarbon Capital, MVP Ventures, Climate Capital, Novetex Textiles Limited, Straubel Foundation
- Seed, Sep 8, 2021, $7.5M — SOSV, Signia Ventures, Alumni Ventures Group, Eight Sleep, Inc., Fifty Years, Superhuman, Buckley Ventures, Hyper Capital, RareBreed Ventures, Apex Black
- Seed, May 13, 2019 — SOSV, HAX
- Seed, Sep 12, 2017 — SOSV, HAX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A, Series B
- HAX — Seed
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed, Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed, Series A
- Eight Sleep, Inc. — Seed
- Fifty Years (https://capitalatlas.ai/funds/fifty-years) — Seed, Series A
- Superhuman — Seed
- Buckley Ventures (https://capitalatlas.ai/funds/buckley-ventures) — Seed
- Hyper Capital (https://capitalatlas.ai/funds/hyper-capital) — Seed
- RareBreed Ventures (https://capitalatlas.ai/funds/rarebreed-ventures) — Seed
- Apex Black (https://capitalatlas.ai/funds/apex-black) — Seed
- The Mills Fabrica (https://capitalatlas.ai/funds/the-mills-fabrica) — Series A
- Lowercarbon Capital (https://capitalatlas.ai/funds/lowercarbon-capital) — Series A, Series B
- MVP Ventures (https://capitalatlas.ai/funds/mvp-ventures) — Series A
- Climate Capital (https://capitalatlas.ai/funds/climate-capital) — Series A
- Novetex Textiles Limited — Series A
- Straubel Foundation — Series A
- DCVC (https://capitalatlas.ai/funds/dcvc) — Series B
- Decathlon Capital Partners (https://capitalatlas.ai/funds/decathlon-capital-partners) — Series B
- E12 Ventures (https://capitalatlas.ai/funds/e12-ventures) — Series B