# Unlimited

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unlimited-3

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.unlimitedetfs.com
- Total disclosed funding: $8M
- Latest round: Series A (May 1, 2023)
- Investors on record: 4

## About

Based in New York, US, and founded in 2022, Unlimited Funds, Inc. operates as a financial service provider that develops investment strategies for various businesses. The company was founded by its CEO and Chief Investment Officer, Bob Elliott, and Chief Data Scientist, Bruce McNevin. In May 2023, Unlimited raised USD 8 million in Series A funding co-led by FirstMark and Citi Ventures.

Unlimited Funds provides an exchange-traded fund (ETF) that tracks hedge funds. The firm’s product line includes HFND, a hedge fund like an ETF that offers investors access to hedge fund returns at a lower cost and with greater transparency and liquidity than traditional hedge funds. The ETF is actively managed by a team of investment professionals who select hedge funds based on their performance and risk characteristics.

The company plans to use the funds raised in May 2023 to develop and launch new products in line with its low-cost and accessible alternative investment strategy.

## Funding rounds

- Series A, May 1, 2023, $8M — FirstMark Capital, Citi Ventures, FJ Labs, Material

## Investors

- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Material (https://capitalatlas.ai/funds/material) — Series A