# Universal Avenue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/universal-avenue

- Industry: Marketing/Advertising
- Headquarters: Stockholm, Sweden
- Website: www.universalavenue.com
- Total disclosed funding: $18M
- Latest round: Series B (Nov 23, 2018)
- Investors on record: 3

## About

Universal Avenue AB is a technology company specializing in IT lifecycle management solutions that facilitate efficient procurement, management, and end-of-life processes for IT assets.Founded in 2014, Universal Avenue AB operates from Stockholm, Sweden, and provides an integrated platform for IT lifecycle management. The company has engaged in four funding deals, the most recent being a Series B round in November 2018, where they raised USD 6.00 mn led by MOOR Holding. The CEO and founder, Johan Lilja, has a history of entrepreneurial ventures, although specific previous companies are not mentioned.Universal Avenue AB's core offering, Velory, is an integrated IT lifecycle management platform designed to automate and streamline IT asset processes. It includes a customizable hardware store consolidating suppliers and financing options, automatic device tracking, and robust asset oversight. The platform caters to businesses in finance, technology, and education, primarily targeting organizations in the United States and Europe.In 2022, Universal Avenue AB generated a revenue of USD 411,206.40, with an EBITDA of USD -3,805,011.10. Their business model focuses on subscription-based services tailored to various organizational needs, allowing clients to manage asset procurement and lifecycle effectively.Universal Avenue AB aims to enhance its platform with new products designed for efficient IT asset management, although specific launch dates are not disclosed. The company is planning expansion into new markets within Europe and North America, leveraging the USD 6.00 mn raised in their most recent Series B funding to support these initiatives, enhancing their technological capabilities and market presence.

## Funding rounds

- Series B, Nov 23, 2018, $6M — MOOR Holding
- Series A, Jul 11, 2016, $10M — Northzone, Eight Roads Ventures, MOOR Holding
- Seed, Jun 16, 2014, $2M — MOOR Holding

## Investors

- MOOR Holding (https://capitalatlas.ai/funds/moor-holding) — Seed, Series A, Series B
- Northzone (https://capitalatlas.ai/funds/northzone) — Series A
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series A