# Unitea

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unitea

- Industry: Internet
- Headquarters: Miami, US
- Website: www.unitea.com
- Total disclosed funding: $8.2M
- Latest round: Seed (May 16, 2023)
- Investors on record: 5

## About

Unitea, LLC, headquartered in Miami, US, functions as a performance marketing agency focused on data-driven strategies that enhance sales and improve brand engagement through meticulous advertising and audience interaction.Founded in 2013, Unitea, LLC specializes in performance marketing, providing targeted advertising and customer engagement strategies. The agency has undergone a refined focus on its Engage-to-Earn platform, particularly targeting the music industry. The company’s founders, Ketan Rahangdale and Richard Grant, have extensive backgrounds in marketing and entrepreneurship. In May 2023, Unitea raised USD 7 mn in Seed funding from investors including 1st Class Guernsey, Chaos Capital, and Fuel Venture Capital, bringing the total amount raised to USD 7 mn through three previous deals.Unitea, LLC operates as a performance marketing agency that specializes in data-driven marketing strategies aimed at driving sales and enhancing brand engagement. The agency's offerings include hyper-targeted advertising, retargeting, and content optimization across social media platforms. Their engagement strategies utilize personalized email and SMS campaigns, interactive social media content, and comprehensive follow-ups post-events, catering to a diverse clientele from various industries seeking to improve market presence.Unitea generates revenue through a multifaceted transaction structure that includes B2B partnerships and direct service agreements with clients. Their revenue model consists of retainer agreements for ongoing services, project-based fees for specific campaigns, and performance-based incentives linked to client sales outcomes, ensuring a sustainable revenue stream based on measurable performance and client satisfaction.Following the Seed funding round completed on May 16, 2023, in which Unitea raised USD 7 mn, the company plans to leverage this investment to expand its Engage-to-Earn platform within the music industry. The funding will facilitate the development of new products aimed at enhancing user engagement and deepen their market penetration, particularly focusing on urban areas where businesses are keen on innovative marketing solutions.

## Funding rounds

- Seed, May 16, 2023, $7M — Fuel Venture Capital, Chaos Capital, TokenSociety, 1st Class Guernsey
- Angel, Nov 4, 2015, $1.2M — Miami Innovation Fund

## Investors

- Miami Innovation Fund (https://capitalatlas.ai/funds/miami-innovation-fund) — Angel
- Fuel Venture Capital (https://capitalatlas.ai/funds/fuel-venture-capital) — Seed
- Chaos Capital — Seed
- TokenSociety — Seed
- 1st Class Guernsey — Seed