# Unitary

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unitary

- Industry: Software
- Headquarters: London, UK
- Website: www.unitary.ai
- Total disclosed funding: $25M
- Latest round: Series A (Oct 3, 2023)
- Investors on record: 6

## About

Unitary Ltd, based in the UK, specializes in developing AI-driven virtual agents that automate operational workflows, enhancing efficiency across various sectors while cutting operational costs significantly.Founded in 2019 in London, UK, Unitary Ltd focuses on AI-driven automation solutions. The company has successfully completed three funding rounds, with the latest being a Series A investment of GBP 12.3 million on 2023-10-03, led by Creandum and with participation from Paladin Capital Group and returning investor Plural Platform. The founders of Unitary include James Thewlis, Lia Johansen-Villanueva, Omar Rabie, and Sasha Haco, who is also the current CEO.Unitary Virtual Agents provides a distinctive blend of AI-driven technology and human expertise, designed to automate and manage entire operational workflows. Their flagship product, the Virtual Agents, integrates seamlessly with existing tools and processes utilized by clients, requiring only login credentials to function. These agents are capable of handling high-volume tasks efficiently, allowing businesses to cut operational costs by at least 30% from day one while maintaining human-level accuracy throughout complex workflows. The primary use cases for Unitary's solutions include customer service, marketplace operations, and safety operations across various industries. Their client base encompasses diverse sectors, with notable endorsements from industry leaders like Substack, highlighting their effectiveness in enhancing operational efficiency and maintaining quality standards. Unitary's services are available in multiple geographical markets, including North America and Europe, catering to organizations seeking innovative automation solutions without the burden of infrastructure changes or significant upfront investments.Unitary generates revenue primarily through a per-task pricing model, which decreases as clients scale their usage of the Virtual Agents. This approach allows for flexible financial planning, as businesses can adjust their operational workloads while benefiting from lower costs over time. Clients typically engage in direct partnerships, where they subscribe to Unitary's services based on their specific operational needs and the volume of tasks to be automated. The operational structure encourages long-term relationships, as businesses gain immediate value from the agents, leading to increased efficiency and cost savings. Clients can expect a streamlined experience with guaranteed service levels, ensuring a reliable return on investment from their engagements with Unitary. This model effectively aligns Unitary's success with the operational success of its clients, fostering a collaborative environment for continuous improvement and growth.In October 2023, Unitary Ltd raised GBP 12.3 million in Series A funding led by Creandum, with participation from Paladin Capital Group and returning investor Plural Platform. The funding will be utilized to enhance and expand the company's AI video classification technology. Unitary aims to develop new products while also targeting expansion into additional markets in North America and Europe over the next year.

## Funding rounds

- Series A, Oct 3, 2023, $15M — Paladin Capital Group, Creandum, Plural
- Seed, Mar 2, 2023, $8M — Plural
- Seed, Jan 7, 2020, $1.8M — Global Founders Capital, SGH Capital, January Ventures

## Investors

- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- SGH Capital (https://capitalatlas.ai/funds/sgh-capital) — Seed
- January Ventures (https://capitalatlas.ai/funds/january-ventures) — Seed
- Plural (https://capitalatlas.ai/funds/plural) — Seed, Series A
- Paladin Capital Group (https://capitalatlas.ai/funds/paladin-capital-group) — Series A
- Creandum (https://capitalatlas.ai/funds/creandum) — Series A