# UNIT1 DIGITAL PRODUCTIONS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unit1-digital-productions

- Industry: Media
- Headquarters: London, UK
- Website: www.unit1.studio
- Latest round: Seed (Mar 19, 2025)
- Investors on record: 1

## About

Based in the UK, and founded in 2025, Unit1 Studio focuses on developing immersive content experiences, with a mission to reimagine the unforgettable. In September 2026, Unit1 Studio raised USD 20 million in venture funding led by Balderton Capital, with participation from Mercuri and Gilston Music. Unit1 Studio provides full-cycle avatar concert production, from initial concept through long-term operational management. The company works with artists and rightsholders to license names, likenesses, masters and publishing rights; develops lifelike virtual performances; and combines them with audio, sets, staging and lighting. Once a production is completed, Unit1 Studio oversees venue preparation, marketing and ongoing show operations, including monitoring sales performance and royalty payments to rightsholders. The company will use the September 2026 funding to drive innovation and develop licensing arrangements with artists and their estates.

## Funding rounds

- Seed, Mar 19, 2025 — Mercuri

## Investors

- Mercuri (https://capitalatlas.ai/funds/mercuri) — Seed