# UNION Point of Sale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/union-point-of-sale

- Industry: Internet
- Headquarters: Austin, US
- Website: www.union-pos.com
- Total disclosed funding: $59M
- Latest round: Series B (Dec 8, 2021)
- Investors on record: 10

## About

Union Point of Sale, based in Austin, Texas, is a hospitality operating system founded in 2009 that enhances guest experiences in bars and restaurants while optimizing revenue for operators.Union Point of Sale operates as a modern hospitality operating system focused on improving service in busy bars and restaurants. The company was founded in 2009 in Austin, Texas, by Alex Pleshakov and Anthony Reddington. In its development, Union has pivoted to include various digital solutions for restaurant management and has raised a total of USD 22.00 mn through its latest funding round, Series B, led by Clerisy and supported by investors including Aquila Capital, Fiserv, Inc., New Enterprise Associates, Roth Capital Partners, and Wellington Management.Union provides a comprehensive suite of core products that includes a mobile app for patrons to browse menus, place drink orders, and make payments, thereby reducing wait times. The solution integrates features such as a rewards and loyalty program, full point-of-sale capabilities, digital menus, and a kitchen display system, catering specifically to bar and restaurant operators. Union's products are utilized across major markets in the United States, including Austin, New York, Chicago, and San Francisco.Union's revenue model is based on partnerships with bars and restaurants, generating income from subscription-based services for its operating system and transactional fees linked to its point-of-sale and guest-led ordering solutions. These fees typically follow a direct-to-consumer approach, where venues pay based on usage of Union's offerings, with customized pricing plans available to fit the operational needs of each establishment.Union Point of Sale plans to leverage recent funding from Trog Hawley Capital to enhance its product offerings and expand its market reach. The company is focused on developing new features for its hospitality operating system, with anticipated releases aimed at improving user engagement by the end of 2024. Additionally, Union aims to penetrate new geographic markets throughout the U.S. in the coming year, in line with its strategy to increase operational efficiency and drive higher patron spending across more venues.

## Funding rounds

- Series B, Dec 8, 2021, $22M — New Enterprise Associates, Wellington Management, Fiserv, Inc., Roth Capital Partners, Aquila Capital Investmentgesellschaft, Clerisy
- Series C, Oct 22, 2015, $2M — Aeterna Capital
- Series C, May 5, 2015, $22M — New Enterprise Associates, Morgan Creek Capital Management, Wellington Management
- Series B, Aug 30, 2013, $7.8M — New Enterprise Associates, Morgan Creek Capital Management, Heartland Payment Systems, Inc.
- Series A, Apr 29, 2011, $3.7M — New Enterprise Associates
- Series A, Sep 21, 2010, $2M — New Enterprise Associates, Trellis Partners
- Series A, Aug 12, 2010, $0.3M — Trellis Partners

## Investors

- Trellis Partners (https://capitalatlas.ai/funds/trellis-partners) — Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B, Series C
- Morgan Creek Capital Management — Series B, Series C
- Heartland Payment Systems, Inc. — Series B
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series C, Series B
- Aeterna Capital (https://capitalatlas.ai/funds/aeterna-capital) — Series C
- Fiserv, Inc. — Series B
- Roth Capital Partners — Series B
- Aquila Capital Investmentgesellschaft (https://capitalatlas.ai/funds/aquila-capital-investmentgesellschaft) — Series B
- Clerisy (https://capitalatlas.ai/funds/clerisy) — Series B