# Unfolded

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unfolded

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.unfolded.ai
- Total disclosed funding: $6M
- Latest round: Seed (Jan 26, 2021)
- Investors on record: 2

## About

Unfolded, Inc. specializes in geospatial intelligence, providing businesses with innovative tools to leverage location-based data for enhanced decision-making and marketing strategies.Founded in 2019 and headquartered in San Francisco, US, Unfolded, Inc. focuses on delivering advanced geospatial analytics solutions. In May 2021, the company was acquired by Foursquare Labs, Inc. from Fontinalis Partners and S28 Capital for undisclosed financial terms. Ana Colak, the founder of Unfolded, previously led initiatives in data-driven technology, contributing to the firm's strategic vision. The company has successfully completed 2 deals to date, with its latest funding round being a Seed round that raised USD 6.00 mn, led by S28 Capital and participated by Fontinalis Partners, bringing the total amount raised to USD 6.00 mn.Unfolded offers a comprehensive geospatial intelligence platform that provides businesses with tools for omni-channel attribution, audience targeting, custom geofencing, and rich point-of-interest (POI) data capabilities. These solutions enable clients to effectively measure advertising impact, engage consumers, and develop custom geospatial applications. The platform facilitates real-time visualization of geospatial data, catering to diverse sectors such as retail, real estate, and marketing, mainly in North America, Europe, and Asia-Pacific regions.Unfolded generates revenue through a subscription model, offering clients tiered access to its location intelligence tools and services via annual contracts. This structure accommodates businesses of all sizes, providing flexibility in service offerings. Key products like the Global Point of Interest API and developer tools enhance their revenue model by enabling businesses to integrate geospatial capabilities into their applications, fostering B2B partnerships that enhance marketing campaigns and market insights.Unfolded plans to utilize its recent funding from the Seed round to expand its product offerings and geographic reach. The company is focused on launching new tools designed for advanced analytics and visualization of geospatial data, aiming for rollouts in the upcoming quarters. Additionally, Unfolded targets specific markets in Europe and Asia for future expansion by the end of 2023, enhancing its presence in these regions. The acquisition by Foursquare Labs is expected to provide additional resources and support for these growth initiatives.

## Funding rounds

- Seed, Jan 26, 2021, $6M — Fontinalis Partners, S28 Capital

## Investors

- Fontinalis Partners (https://capitalatlas.ai/funds/fontinalis-partners) — Seed
- S28 Capital (https://capitalatlas.ai/funds/s28-capital) — Seed