# Unfabled

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unfabled

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.unfabled.co
- Total disclosed funding: $3.4M
- Latest round: Seed (Oct 2, 2025)
- Investors on record: 8

## About

Based in London, UK, and founded in 2021 by its CEO Hannah Samano, Unfabled Ltd. operates as a health and wellness company that offers products tailored to address a diverse range of women's health concerns. In October 2025, Unfabled Ltd raised GBP 1.3 million in seed funding from investors including Araya Ventures, Exceptional Ventures, Atomico, and Morgan Stanley Investment Management.

Unfabled Ltd. offers a range of health and wellness products designed to address various concerns, including menstrual care, symptom management, sexual wellness, and more. Its offering includes menstrual cups, applicator tampons, sleepy head balm, face masks, swimsuits, sanitary pads, period pants, menstrual discs, and liners. In addition, it offers supplements curated to prioritize both the health of the individual and the planet. 

Unfabled earns revenue through direct-to-consumer e-commerce, retail partnerships with Boots stores, and community-driven product development validated via Unfabled Labs methodology.

The company plans to utilize the October 2025 funding to expand retail presence and enhance its women’s health products.

## Funding rounds

- Seed, Oct 2, 2025, $1.7M — Morgan Stanley Investment Management, Atomico, Exceptional Ventures, Araya Ventures
- Seed, Feb 9, 2023, $1.6M — Morgan Stanley Investment Management, Atomico, SyndicateRoom, Exceptional Ventures, 3SV Collective, Founders Factory, Chai Ventures

## Investors

- Morgan Stanley Investment Management — Seed
- Atomico (https://capitalatlas.ai/funds/atomico) — Seed
- SyndicateRoom (https://capitalatlas.ai/funds/syndicateroom) — Seed
- Exceptional Ventures (https://capitalatlas.ai/funds/exceptional-ventures) — Seed
- 3SV Collective (https://capitalatlas.ai/funds/3sv-collective) — Seed
- Founders Factory (https://capitalatlas.ai/funds/founders-factory) — Seed
- Chai Ventures — Seed
- Araya Ventures (https://capitalatlas.ai/funds/araya-ventures) — Seed