# Understory A/S

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/understory-a-s

- Industry: Software
- Headquarters: Aarhus, Denmark
- Website: www.understory.io
- Total disclosed funding: $17M
- Latest round: Series A (Sep 8, 2025)
- Investors on record: 5

## About

Founded in 2023 and based in Denmark, Understory A/S provides businesses with complete software solutions to run their business. The company was founded by Lasse Kjær og and Lars Daniel Blom Rasmussen. In September 2025, Understory A/S raised EUR 12 million in series A funding led by Smedvig Ventures, including People Ventures, Sequel, Firstminute Capital and SEED Capital.

The company offers a software solution to businesses that enables them to handle all business processes. The firm solution offerings cover a wide range of business needs such as administration, booking, payment, gift, and promotion. Additionally, it also digitizes and streamlines group requests, marketing, business intelligence, and many more.

The organization generates revenue through its pricing plans, which include the Starter plan at EUR 16 per month, the Growth plan at EUR 41 per month, and the Enterprise plan at EUR 124 per month.

The company will use the September 2025 funding to expand into new markets, scale its platform, and strengthen product development.

## Funding rounds

- Series A, Sep 8, 2025, $14M — SEED Capital, Firstminute Capital, People Ventures, Sequel, Smedvig Ventures
- Seed, Feb 9, 2024, $3.5M — SEED Capital, Firstminute Capital

## Investors

- SEED Capital (https://capitalatlas.ai/funds/seed-capital) — Seed, Series A
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed, Series A
- People Ventures (https://capitalatlas.ai/funds/people-ventures) — Series A
- Sequel — Series A
- Smedvig Ventures (https://capitalatlas.ai/funds/smedvig-ventures) — Series A