# Understood Care

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/understood-care

- Industry: Healthcare
- Headquarters: Miami, US
- Website: www.understoodcare.com
- Total disclosed funding: $5M
- Latest round: Seed (Mar 16, 2026)
- Investors on record: 2

## About

Understood Care, Inc. is a US-based company specializing in Medicare support and care advocacy services, primarily designed to assist seniors in navigating complex healthcare systems through personalized management solutions.Founded in 2025 in Miami, US, Understood Care, Inc. focuses on providing advocacy services for Medicare beneficiaries. The company has successfully raised USD 3.4 mn in pre-seed funding led by 1984 Ventures and Y Combinator, facilitating its growth plans. Understood Care has engaged in two deals to date, with the most recent funding round empowering its operations.UnderstoodCare provides comprehensive Medicare support and care advocacy services primarily aimed at assisting seniors in navigating complex healthcare systems. Their core product offerings include personalized care management, which involves coordinating medical appointments, managing prescriptions, and simplifying insurance claims and paperwork. The service operates virtually through phone and video consultations, ensuring accessibility and convenience for clients across the United States. UnderstoodCare aims to alleviate the burdens of healthcare management, allowing users to focus on their health rather than administrative tasks. Their customer base includes Medicare beneficiaries and their families, who seek guidance for chronic conditions, housing assistance, nutritious meal access, and connections to supportive resources. The company has strategically positioned itself to serve clients nationwide, emphasizing its commitment to providing tailored support wherever the clients are located.UnderstoodCare generates revenue primarily through its advocacy services that are usually covered under Medicare, resulting in minimal out-of-pocket costs for clients. The transaction structure is centered around direct-to-consumer engagement, where individuals connect with advocates for personalized support at no charge, depending on their insurance plans. This service typically includes ongoing care management, which is especially vital for seniors facing complex health challenges. As the company collaborates closely with various Medicare plans, the financial arrangements facilitate seamless service delivery without hidden costs for clients. The emphasis on high-quality, personalized care enhances client retention and satisfaction while solidifying UnderstoodCare's reputation within the Medicare support sector.Understood Care, Inc. plans to utilize the USD 3.4 mn raised in pre-seed funding to accelerate the development of its Ava AI co-pilot and to expand partnerships with healthcare providers, payers, and community organizations. The company aims to enhance its product offerings and streamline processes while targeting expansion into additional geographical markets within the next two years.

## Funding rounds

- Seed, Mar 16, 2026, $5M — Rethink Capital Partners, Zeal Capital Partners

## Investors

- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Seed
- Zeal Capital Partners (https://capitalatlas.ai/funds/zeal-capital-partners) — Seed