# Uncover Truth Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uncover-truth-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.uncovertruth.co.jp
- Total disclosed funding: $11M
- Latest round: Series B (Oct 9, 2018)
- Investors on record: 12

## About

Based in Tokyo, Japan, and founded in 2013, Uncover Truth Co., Ltd., a.k.a. Uncover Truth operates as a provider of a web traffic and behavioral analytics tool that measures the number of users, sessions, load time, and retention through mapping of the website. The firm also offers consulting services. In March 2024, MicroAd acquired a 71.46% majority stake in Uncover Truth Inc. from DNX Ventures and Cross Marketing Group Inc. for JPY 336 million.

Uncover Truth provides consulting services and proprietary tools to support the use of user behavior and content data. The company’s offerings include BI visualization, CDP (customer data platform) construction, and CRM (customer relationship management) strategies. The no-code CDP, Eark, facilitates customer data collection, integration, and utilization. The DX-Accelerator program embeds analytics engineers within client teams. The firm also provides content analytics, a tool for analyzing user experience, and support for implementing Google Analytics 4.

## Funding rounds

- Series B, Oct 9, 2018, $6.6M — Mitsui Sumitomo Insurance Venture Capital, Mitsubishi UFJ Capital, SMBC Venture Capital, DNX Ventures, Mizuho Capital, Rakuten Capital, Mitsui & Co., Airtrip Corp.
- Series A, Sep 12, 2016, $4M — Nippon Venture Capital, CyberAgent Capital, DNX Ventures, Mizuho Capital, Nissay Capital, Accord Ventures

## Investors

- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series A
- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Series A
- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series A, Series B
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A, Series B
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series A
- Accord Ventures (https://capitalatlas.ai/funds/accord-ventures) — Series A
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series B
- Mitsui & Co. — Series B
- Airtrip Corp. — Series B