# Unboxed Network

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unboxed-network

- Industry: Marketing/Advertising
- Headquarters: Kaunas, Lithuania
- Website: www.unboxed.network
- Latest round: Seed (Jan 24, 2020)
- Investors on record: 2

## About

Unboxed Network operates an influencer marketing platform, connecting brands and agencies with over 6.7 million micro-influencers globally to facilitate targeted marketing campaigns.Founded in 2017 in Kaunas, Lithuania, Unboxed Network specializes in influencer marketing. The company was co-founded by Julien Bonifas and Khushi Nanwani. Since its inception, Unboxed Network has completed two deals, with the most recent being on January 24, 2020, when it raised seed funding from MOX and SOSV.Unboxed offers an influencer marketing platform that connects brands and agencies with a network of over 6.7 million micro-influencers globally. The core service involves facilitating influencer campaigns where brands can set specific goals and criteria such as interests, location, and demographics, which Unboxed uses to invite suitable influencers to participate. These campaigns primarily target various niches, including online casinos, fashion, health, and beauty, with particular emphasis on digital platforms where micro-influencers can engage their followers effectively. Unboxed's offerings are particularly prevalent in markets such as North America and Europe, where influencer marketing has become a significant strategy for brand engagement and consumer outreach. The end-users include brands seeking authentic promotion and micro-influencers who gain opportunities to collaborate and monetize their content through sponsored posts.Unboxed generates revenue through a per-post payment structure, where brands pay for posts created by micro-influencers. Pricing begins at USD 50 per post, with costs varying based on factors such as the influencer's follower count and the post format. The minimum budget required for starting a campaign is set at USD 250, allowing brands to engage with multiple influencers based on their campaign needs. The company does not charge any subscription fees or activation costs, which makes its revenue model straightforward and focused on transactional engagements between clients and influencers. This model emphasizes direct interactions, allowing brands to tailor their marketing efforts while ensuring influencers are compensated for their reach and engagement in a transparent manner.In January 2020, Unboxed Network raised an undisclosed amount in Seed funding from returning investors MOX and SOSV. The company aims to enhance its platform with new features designed to improve user experience and streamline campaign management, with anticipated releases in the coming year. Unboxed Network is also planning to expand into new geographic markets, specifically targeting Asia and the Middle East by the end of 2023. The recent funding will be utilized to support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Seed, Jan 24, 2020 — SOSV, MOX
- Seed, Aug 9, 2018 — SOSV, MOX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- MOX — Seed