# Unbotify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unbotify

- Industry: IT Security/Cybersecurity
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.unbotify.com
- Total disclosed funding: $2M
- Latest round: Seed (Oct 22, 2015)
- Investors on record: 1

## About

Unbotify is a technology company specializing in bot detection and prevention solutions for online platforms, ensuring authentic user interactions and enhancing overall engagement quality.Founded in 2015 and headquartered in Tel Aviv-Yafo, Israel, Unbotify develops advanced systems to identify and mitigate automated bot activities on websites. Shaarika Menon, the founder and CEO, has been instrumental in guiding the company through its strategic growth. In January 2019, Unbotify was acquired by Adjust GmbH, marking a significant milestone in its business trajectory. The company has completed a total of 2 deals with Maverick Ventures Israel participating in its Seed round, raising USD 2.00 mn, the full amount raised to date.Unbotify offers sophisticated solutions designed to detect and prevent bot activity across digital platforms. Their services focus on ensuring that interactions on websites are genuine, thereby improving user engagement and conversion rates. The technology integrates seamlessly into existing systems, providing analytics and insights that help businesses maintain the integrity of their online operations. Unbotify's clientele spans various industries, addressing the need for robust verification processes to protect against fraudulent activities.Unbotify generates revenue primarily through software licensing agreements with businesses that implement their bot detection solutions. Clients pay for access to Unbotify's services based on their specific requirements, often comprising a combination of upfront fees and ongoing royalties linked to performance metrics. This revenue model aligns Unbotify’s success with that of its partners, fostering a cooperative business environment focused on combatting online fraud.In the coming years, Unbotify aims to expand its product offerings to include more advanced machine learning capabilities for real-time bot detection and analytics. The company plans to target new markets in North America and Europe, looking to establish a broader presence by 2025. The recent funding from the Seed round will be utilized to enhance product development and marketing efforts, facilitating their entry into these key regions.

## Funding rounds

- Seed, Oct 22, 2015, $2M — Maverick Ventures Israel

## Investors

- Maverick Ventures Israel (https://capitalatlas.ai/funds/maverick-ventures-israel) — Seed