# Unata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unata

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.unata.com
- Total disclosed funding: $2.7M
- Latest round: Seed (Jan 12, 2015)
- Investors on record: 4

## About

Unata Inc. specializes in technology solutions that enhance the grocery shopping experience, providing e-commerce platforms that enable seamless online retail operations for grocery retailers and their customers.Founded in 2011, Unata Inc. is based in Toronto, Canada. The company offers technology solutions tailored for grocery retail, focused on enhancing customer engagement and fulfillment processes. In January 2018, Unata was acquired by Instacart, a major player in the grocery e-commerce sector. The deal's financial terms were not disclosed. Unata has completed a total of 3 funding deals, with its most recent funding round being a Seed round in which it raised USD 1.20 mn from investors including Golden Triangle Angel Network and MaRS Investment Accelerator Fund. The founder's history, including previous ventures, is not publicly available.Unata Inc. provides a comprehensive suite of technology solutions designed to enhance the grocery shopping experience for retailers, customers, brands, and shoppers. Their offerings include an e-commerce platform allowing customers to browse and shop from branded online storefronts via web or mobile devices, with support for various fulfillment options such as same-day delivery and pickup services. This technology is utilized by numerous retail banners across North America, helping retailers engage consumers and streamline operations effectively.Unata generates revenue primarily through partnerships with grocery retailers, operating under a B2B model that enhances their online shopping capabilities. Revenue streams include service fees for processed orders and potential advertising revenue from brands using its platform. This structure is designed to boost sales through integrated loyalty programs and valuable customer insights, fostering long-term partnerships with retailers.Following its acquisition by Instacart, Unata aims to expand its product offerings and enhance its technology capabilities. The recent Seed funding of USD 1.20 mn is expected to support these initiatives as it focuses on developing new features and expanding its market presence. Specific geographic targets for growth include further penetration into major urban areas in Canada and the United States by 2020. Recent developments indicate a strategic push into launching innovative products designed to improve customer engagement and streamline fulfillment processes, although specific product details and launch dates have not been disclosed.

## Funding rounds

- Seed, Jan 12, 2015, $1.2M — MaRS Investment Accelerator Fund, Golden Triangle Angel Network
- Seed, Jan 1, 2013, $1.5M — Mantella Venture Partners, Groupe Aeroplan, MaRS Investment Accelerator Fund

## Investors

- Mantella Venture Partners (https://capitalatlas.ai/funds/mantella-venture-partners) — Seed
- Groupe Aeroplan — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- Golden Triangle Angel Network — Seed