# Unacast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/unacast

- Industry: Software
- Headquarters: New York, US
- Website: www.unacast.com
- Total disclosed funding: $39M
- Latest round: Series B (Oct 6, 2021)
- Investors on record: 10

## About

Based in the US, Unacast, Inc. specializes in location intelligence and foot traffic data, providing businesses with insights to optimize their operations through advanced analytics and machine-learning technology.Unacast, Inc. offers location intelligence services to clients worldwide. The company was founded in 2014 in New York, US, by Kjartan Slette and Thomas Walle, who have backgrounds in technology and data analytics. Unacast has successfully completed 6 investment deals, with its latest funding round being a Series B in October 2021, raising USD 16.000 mn, led by Camber Creek and including other investors such as White Star Capital and Investinor. The total amount raised by the company amounts to USD 16.000 mn, with a current valuation of USD 81.128 mn.Unacast specializes in location intelligence and foot traffic data, providing clients with comprehensive insights into consumer movement and behavior. Their core offerings include a machine-learning powered location insights platform, which enables businesses to visualize data across various geographies, from large cities to specific venues. This platform empowers clients to improve their advertising strategies and marketing attribution by analyzing real-world consumer behavior and foot traffic patterns. Unacast serves a diverse range of industries including retail, real estate, supply chain, and advertising technology, with clients such as Demand-Side Platforms (DSPs), brands seeking demographic insights, and various consultancies. The company's products are utilized in multiple geographical markets, focusing not only on the United States but also expanding into global markets to enhance their clientele's operational strategies.Unacast generates revenue through subscription-based models and partnerships, delivering its location intelligence solutions to clients in B2B and direct-to-consumer formats. Clients typically engage with Unacast by subscribing to its suite of products, which includes aggregated foot traffic data, audience targeting, and market analysis tools. The company’s pricing structure is designed to align with the unique needs of its clients, facilitating tailored solutions that enhance advertising performance and operational efficiency. For example, retailers can leverage Unacast's foot traffic analytics to optimize store locations and marketing campaigns, thereby directly influencing their sales strategies. Through these structured transactions, Unacast sustains a robust client base that relies on its data for informed decision-making and strategic planning.In October 2021, Unacast, Inc. raised USD 16.000 mn in venture funding led by Camber Creek, with participation from new investors Mana Ventures, Seven Valleys, and Team Ventures Pvt. Ltd., and returning investors White Star Capital and Investinor. The funding will be utilized to evolve its offerings for international clients outside the US, deepen its commitment to transparency and data privacy, and build a world-class data buying experience. The company plans to expand into new international markets, although specific regions and timelines have not been disclosed.

## Funding rounds

- Series B, Oct 6, 2021, $16M — Investinor, White Star Capital, Camber Creek, Closer Group, Team Ventures, Mana Ventures
- Series B, Aug 31, 2020 — Moderne Ventures
- Series B, Feb 12, 2018, $18M — Telia Company AB, Investinor, OpenOcean, White Star Capital, Gaingels
- Series A, May 17, 2016, $5M — Investinor, OpenOcean

## Investors

- Investinor (https://capitalatlas.ai/funds/investinor) — Series A, Series B
- OpenOcean (https://capitalatlas.ai/funds/openocean) — Series A, Series B
- Telia Company AB — Series B
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Moderne Ventures (https://capitalatlas.ai/funds/moderne-ventures) — Series B
- Camber Creek (https://capitalatlas.ai/funds/camber-creek) — Series B
- Closer Group — Series B
- Team Ventures (https://capitalatlas.ai/funds/team-ventures) — Series B
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Series B