# Una Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/una-brands

- Industry: Financial Services
- Headquarters: Singapore
- Website: www.una-brands.com
- Total disclosed funding: $19M
- Latest round: Series A (Oct 28, 2021)
- Investors on record: 9

## About

Founded in 2021 and based in Singapore, MMA Brand Services Pte. Ltd., doing business as Una Brands, operates as an information technology company that develops e-commerce brands. The company was founded by Adrian Johnston, Kushal Patel, Tobias Heusch, and Srinivasan Shridharan. In February 2023, Northstar Group led USD 12.3 million in venture debt funding for Una Brands. The round was part of a larger USD 30 million equity and debt fund. As of 2024, the company is led by its CEO, Kiren Tanna.

Una Brands acquires and develops existing e-commerce businesses and leverages data analysis and artificial intelligence to optimize marketing campaigns, product offerings, and business operations. The company offers a variety of services to help entrepreneurs and business owners grow and sell their e-commerce businesses. The firm’s portfolio brands include NorthDay, Juju, HEAVENLUXE, HENDEER, and Bellaforte.

## Funding rounds

- Series A, Oct 28, 2021, $15M — Rocket Internet SE, White Star Capital, Global Founders Capital, Alpha JWC Ventures, Kingsway Capital, Presight Capital
- Seed, May 19, 2021, $3.6M — 500 Global, Rocket Internet SE, Global Founders Capital, Kingsway Capital, Presight Capital, 468 Capital, Tona Investments LP

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Seed, Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed, Series A
- Kingsway Capital (https://capitalatlas.ai/funds/kingsway-capital) — Seed, Series A
- Presight Capital — Seed, Series A
- 468 Capital (https://capitalatlas.ai/funds/468-capital) — Seed
- Tona Investments LP — Seed
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series A
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series A