# Umbrage Studios

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/umbrage-studios

- Industry: Software
- Headquarters: Houston, US
- Website: www.umbrage.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 23, 2021)
- Investors on record: 1

## About

Umbrage Studios, LLC, based in the US, is a digital product development company specializing in enterprise solutions across various industries, leveraging AI technology to enhance user experience and market adoption.Founded in 2019 and headquartered in Houston, US, Umbrage Studios, LLC develops digital solutions tailored to enterprise needs. The founders, Ahmed Aly and Ronak Patel, established the company to address market demands. Most recently, in February 2023, the company secured a Seed funding round of USD 2.00 mn led by Rice Investment Group, bringing the total amount raised to USD 2.00 mn. The company has completed 2 deals to date, with the latest deal finalized on February 1, 2023.Umbrage specializes in developing digital products tailored for enterprise solutions across several industries, including automotive, healthcare, financial services, and energy. Their core offerings involve building scalable B2B and B2C applications, utilizing AI technology for enhanced user experience and market adoption. Key services include product definition and product industrialization, ensuring products grow beyond the MVP stage. Their client base includes organizations like Shell and CPAP.com, and they primarily operate in North America while extending to markets in Latin America and Europe.Umbrage’s revenue model is built around long-term partnerships and project-based contracts with clients, focusing on B2B transactions. Their engagements often involve customized agreements to meet client needs, combining upfront development costs with ongoing maintenance or enhancement fees. Flagship products, including the SmartPAD and Dynamic Routing, demonstrate the firm’s commitment to delivering value-driven solutions through collaborative engagements that allow for iterative development cycles.In January 2023, Bain & Company acquired Umbrage Studios, LLC from Rice Investment Group to enhance the development and expansion of its digital solutions. With the recent acquisition, Umbrage plans to launch new products aimed at increasing market penetration while targeting specific markets in both Latin America and Europe by the end of 2024. The USD 2.00 mn raised in the Seed funding round will support these initiatives, facilitating the development of innovative solutions to meet evolving client needs.

## Funding rounds

- Seed, Mar 23, 2021, $2M — Rice Investment Group

## Investors

- Rice Investment Group (https://capitalatlas.ai/funds/rice-investment-group) — Seed