# Ulule

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ulule

- Industry: Financial Services
- Headquarters: Paris, France
- Website: www.ulule.com
- Total disclosed funding: $5.6M
- Latest round: Series A (Aug 9, 2016)
- Investors on record: 3

## About

Ulule is a crowdfunding platform that empowers individuals and organizations to finance creative projects across various sectors, fostering connections between creators and supporters.Founded in 2010 by Alexandre Boucherot, Nathalie Moysan, and Thomas Grange, Ulule enables project initiators to seek funding for diverse initiatives. Headquartered in Paris, France, the company has successfully completed 2 deals, the latest being a Series A round in August 2016, raising EUR 5 million, with notable investors including BNP Paribas Asset Management, Citizen Capital, and MAIF. The company has not undergone any significant pivots or changes since its inception.Ulule operates as a crowdfunding platform that enables individuals and organizations to launch and fund creative projects across various sectors including music, arts, fashion, health and wellness, and technology. The platform allows project initiators to present their concepts and seek contributions from backers who resonate with their ideas, effectively connecting creators with potential supporters. Ulule's service facilitates a wide range of projects, from music albums to sustainability initiatives, catering to an audience that values innovation and social impact. The platform is primarily active in European markets and has established a significant presence in countries such as France, Spain, and Italy, where it serves a diverse clientele of independent creators, small businesses, and non-profit organizations.Ulule generates revenue through a transactional model based on contributions to crowdfunding campaigns. When project creators successfully meet their funding goals, Ulule collects a percentage of the funds raised as a platform fee. This fee structure typically aligns with the total amount raised by a project. For instance, if a project reaches its funding goal through various contributor tiers, Ulule will receive a predetermined percentage from the total contributions, thereby establishing a direct correlation between project success and revenue generation. This model allows Ulule to maintain a focus on empowering entrepreneurs and creators while sustaining its operational viability through a performance-based revenue approach.In August 2016, Ulule raised EUR 5 million in Series A financing to support its growth initiatives. The funding will be utilized to develop new products and enhance its platform functionality. Additionally, Ulule plans to expand its operations into new markets, particularly targeting Germany and the United Kingdom by 2024, thus increasing its footprint in the European crowdfunding landscape.

## Funding rounds

- Series A, Aug 9, 2016, $5.6M — BNP Paribas Asset Management, Citizen Capital, MAIF

## Investors

- BNP Paribas Asset Management (https://capitalatlas.ai/funds/bnp-paribas-asset-management) — Series A
- Citizen Capital (https://capitalatlas.ai/funds/citizen-capital) — Series A
- MAIF — Series A