# Ula App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ula-app

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.landing.ula.app
- Total disclosed funding: $141M
- Latest round: Series B (Nov 16, 2021)
- Investors on record: 14

## About

Based in Indonesia, Ula App operates as a technology-driven B2B marketplace that empowers small retailers by enhancing their inventory and working capital management through a user-friendly platform.Ula App, founded in 2019 in Jakarta, Indonesia, functions as a B2B marketplace for small retailers, facilitating improved supply chain management. The company was co-founded by Alan Wong, Derry Sakti, Nipun Mehra, and Riky T. Nipun Mehra currently serves as CEO. Ula App raised USD 23.1 mn in Series B funding on November 16, 2021, from Tiger Global Management, and has completed a total of 4 deals, accumulating a total of USD 23.1 mn in funding.Ula's core offerings focus on empowering small retailers through a technology-driven B2B marketplace that facilitates efficient management of working capital and inventory. This platform allows small business owners to access a broad assortment of over 10,000 stock-keeping units (SKUs), enabling them to purchase products at competitive prices while ensuring reliable delivery to their stores. The marketplace primarily serves small retailers in Indonesia, addressing critical pain points in supply chain management by improving their operational efficiencies and profit margins. Additionally, Ula supports entrepreneurial initiatives through its community selling program, encouraging individuals with aspirations of starting their own businesses to participate. Ula also provides an opportunity for store owners with unutilized space to become Ula pick-up points, thereby earning extra income.Ula generates revenue through a structured transaction model that connects small retailers with suppliers and manufacturers. The platform operates on a commission basis for each transaction completed on its marketplace, facilitating a seamless B2B purchasing experience. Retailers can engage in direct purchasing from the marketplace, allowing them to replenish stock efficiently and maintain competitive pricing for end consumers. Ula's revenue structure includes partnerships with various stakeholders in the supply chain, enhancing its business ecosystem. The effectiveness of Ula’s offerings is demonstrated through its extensive network of approximately 200,000 registered stores, showcasing a robust foundation for revenue generation without disclosing specific pricing plans or revenue figures.Following the recent Series B funding round in November 2021, Ula App plans to invest in geographic, product, and team expansion. The company aims to support underserved retailer communities through technology in tier 2-4 cities. Although specific new products and release dates were not provided, Ula is focused on enhancing its platform to better serve its expanding user base.

## Funding rounds

- Series B, Nov 16, 2021, $23M — Tiger Global Management
- Series B, Oct 4, 2021, $87M — Lightspeed Venture Partners, Hong Shan, Northstar Group, Bezos Expeditions, Tencent Holdings Limited, Quona Capital, B Capital, Prosus Ventures, AC Ventures, Alter Global, Citius
- Series A, Jan 28, 2021, $20M — Lightspeed Venture Partners, Hong Shan, Quona Capital, B Capital
- Seed, Jun 10, 2020, $11M — Lightspeed Venture Partners, Hong Shan, SMDV, Quona Capital, Saison Capital, Alter Global

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed, Series A, Series B
- Hong Shan — Seed, Series A, Series B
- SMDV (https://capitalatlas.ai/funds/smdv) — Seed
- Quona Capital (https://capitalatlas.ai/funds/quona-capital) — Seed, Series A, Series B
- Saison Capital (https://capitalatlas.ai/funds/saison-capital) — Seed
- Alter Global (https://capitalatlas.ai/funds/alter-global) — Seed, Series B
- B Capital (https://capitalatlas.ai/funds/b-capital) — Series A, Series B
- Northstar Group (https://capitalatlas.ai/funds/northstar-group) — Series B
- Bezos Expeditions — Series B
- Tencent Holdings Limited — Series B
- Prosus Ventures (https://capitalatlas.ai/funds/prosus-ventures) — Series B
- AC Ventures — Series B
- Citius (https://capitalatlas.ai/funds/citius) — Series B
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B