# Uello Tecnologia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uello-tecnologia

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.uello.com.br
- Total disclosed funding: $3.3M
- Latest round: Series A (Jun 10, 2021)
- Investors on record: 3

## About

Uello Tecnologia SA is a Brazilian company specializing in customizable technology solutions for transport management, enhancing operational efficiency and visibility in logistics operations.Founded in 2016 in Sao Paulo, Brazil, Uello Tecnologia SA focuses on providing advanced logistics solutions in Brazil and Chile. The founders, André Filho and Fernando Sartori, have developed the company into a notable player in the logistics sector. In April 2022, Uello was fully acquired by Lojas Renner S.A., with financial terms undisclosed. The company has successfully raised BRL 17.000 mn in its latest funding round, Series A, led by Better Tomorrow Ventures, with participation from Capital Lab Ventures and Invest Tech.Uello specializes in customizable technological solutions designed for transport management, primarily focusing on enhancing visibility, control, and operational efficiency. Their core offerings include a tailored system that allows businesses to gain insights and data analytics for informed decision-making, while also managing key transactions, reports, and fiscal emissions. Uello's solutions integrate seamlessly with various technologies, providing real-time tracking capabilities for orders, drivers, and end customers. Since its inception, the company has focused on logistics operations primarily in Brazil and Chile, serving a diverse range of clients, including large retail companies within the Lojas Renner S.A. ecosystem, which it joined in 2022. This partnership has established Uello as a reference point in logistics efficiency and routing optimization within the group's operations.Uello generates revenue through a combination of subscription-based services and partnerships with business clients. The company’s transactional structure is predominantly B2B, where businesses subscribe to their technology platform to facilitate logistics management. Clients benefit from a dynamic routing system that enhances operational effectiveness, which translates into a pricing model reflective of the scale and complexity of services utilized. While specific pricing plans for individual products are not detailed, Uello's offerings encompass a range of solutions tailored to client needs, ensuring businesses can optimize their logistics processes. Uello's revenue stream is further supported by its integration within the broader logistics framework of Lojas Renner S.A., enhancing its market position and client engagement.Uello Tecnologia SA is poised for growth with its recent initiatives to expand product offerings and enhance its technology platform. Following its acquisition by Lojas Renner S.A., the company aims to deepen its market penetration in Brazil and explore additional opportunities in other Latin American markets by 2023. The funding from the Series A round will be utilized to innovate its logistics software, develop new features for real-time tracking, and strengthen its overall service delivery to clients. Uello's strategy focuses on continuous improvement to meet the evolving needs of its customer base.

## Funding rounds

- Series A, Jun 10, 2021, $3.3M — Invest Tech, Capital Lab Ventures, Better Tomorrow Ventures

## Investors

- Invest Tech (https://capitalatlas.ai/funds/invest-tech) — Series A
- Capital Lab Ventures (https://capitalatlas.ai/funds/capital-lab-ventures) — Series A
- Better Tomorrow Ventures (https://capitalatlas.ai/funds/better-tomorrow-ventures) — Series A