# UAB Attention Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uab-attention-insight-aps

- Industry: Software
- Headquarters: Vilnius, Lithuania
- Website: www.attentioninsight.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Nov 16, 2020)
- Investors on record: 4

## About

UAB Attention Insight, ApS leverages AI technology to provide pre-launch analytics through predictive attention heatmaps and attention analytics tools, enhancing consumer engagement assessment across various marketing assets.Founded in 2019 and headquartered in Vilnius, Lithuania, UAB Attention Insight, ApS specializes in AI-driven analytics to optimize marketing strategies. The company raised EUR 0.29 million in Seed funding on November 16, 2020, led by Movens Capital, with participation from Open Circle Capital. CEO Kamile Jokubaite has a background in driving technology-focused ventures.Attention Insight specializes in AI-driven pre-launch analytics through core offerings like predictive attention heatmaps and attention analytics tools. These solutions utilize data from over 5.5 million eye-tracking studies to forecast visual attention changes, helping clients assess engagement with marketing materials before launch. The primary users include marketing professionals, design agencies, and e-commerce companies focused on improving advertising effectiveness in markets such as North America, Europe, and Asia. The company maintains a commitment to GDPR and privacy compliance in serving its diverse client base.In the most recent year, 2023, UAB Attention Insight generated revenue of EUR 91,321.60, with an EBITDA of EUR -37,956.30. Revenue is primarily derived from subscription plans granting access to predictive analytics tools, along with one-off projects for design validation and campaign analysis, catering to a range of businesses from small agencies to large enterprises.UAB Attention Insight's strategy includes launching new products designed to further enhance predictive analytics capabilities, although specific release dates are not disclosed. The company aims to expand into new geographic regions, specifically targeting increased market penetration in North America and Asia by the end of 2024. The EUR 0.29 million raised in Seed funding will be utilized to support these initiatives, particularly in product development and market expansion efforts.

## Funding rounds

- Seed, Nov 16, 2020, $0.3M — Movens Capital, Open Circle Capital
- Seed, Jun 6, 2019, $0.2M — Open Circle Capital, Coinvest Capital, Lithuanian Business Angel Network

## Investors

- Open Circle Capital (https://capitalatlas.ai/funds/open-circle-capital) — Seed
- Coinvest Capital (https://capitalatlas.ai/funds/coinvest-capital) — Seed
- Lithuanian Business Angel Network — Seed
- Movens Capital (https://capitalatlas.ai/funds/movens-capital) — Seed