# U.S. Integrity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/u-s-integrity

- Industry: Software
- Headquarters: Las Vegas, US
- Website: www.usintegrity.com
- Total disclosed funding: $1M
- Latest round: Seed (Feb 3, 2021)
- Investors on record: 3

## About

U.S. Integrity, Inc. is a Las Vegas-based firm specializing in integrity and compliance solutions for the sports and gaming sectors, utilizing advanced technology to detect fraud and ensure fair practices.Founded in 2018 in Las Vegas, U.S. Integrity, Inc. focuses on enhancing integrity within the sports betting, gaming, and iGaming industries. The company has conducted a total of 2 deals, with its most recent deal occurring on April 19, 2022, during a SEED funding round, where it raised USD 1.00 mn led by New York Angels. The company's founder has a history of building businesses in related sectors, establishing a platform for significant growth.Integrity Compliance 360 (IC360) specializes in advanced technology and consultancy services aimed at enhancing integrity and compliance within the sports, sports betting, gaming, and iGaming sectors. The company's core offerings include comprehensive monitoring services that detect and deter fraud, match-fixing, and unethical betting practices by leveraging sophisticated data analysis techniques. By analyzing betting data against established benchmarks of normal activity, IC360 identifies suspicious behaviors that may indicate game manipulation or insider information misuse, particularly during significant player or coaching events. The company's clientele includes licensed and regulated sportsbooks and other entities in the gaming ecosystem, benefiting from IC360's innovative solutions in various geographical markets including North America, Europe, and parts of Asia.IC360 operates primarily through partnerships and direct services to its clients, generating revenue from their advanced monitoring and integrity solutions. The firm employs a subscription-based model, providing ongoing access to its proprietary analytics and advisory services to sports organizations and betting operators. Given its focus on integrity solutions, IC360's revenue streams include performance-based contracts linked to the monitoring outcomes achieved through its flagship offerings, such as Alert360 and the PlayBookAI platform. The business model is structured to support both B2B relationships and direct-to-consumer engagements, ensuring that clients receive tailored solutions that meet their regulatory compliance and integrity needs.In April 2022, U.S. Integrity, Inc. raised USD 1.00 mn from Las Vegas Sands Corp. to support the expansion of its sports betting platform. The company plans to develop new products for enhanced compliance and monitoring capabilities, targeting a launch in the upcoming fiscal year. Additionally, U.S. Integrity aims to expand its market presence in Europe and Asia by the end of 2023, utilizing the recent funding to bolster its technology and service offerings.

## Funding rounds

- Seed, Feb 3, 2021, $1M — SeventySix Capital, Harvard Business School Alumni Angels, New York Angels

## Investors

- SeventySix Capital (https://capitalatlas.ai/funds/seventysix-capital) — Seed
- Harvard Business School Alumni Angels — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed