# TYB Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tyb-technologies

- Industry: Marketing/Advertising
- Headquarters: Tucson, US
- Website: www.tyb.xyz
- Total disclosed funding: $15M
- Latest round: Series A (Jun 11, 2025)
- Investors on record: 5

## About

Founded in 2021, and based in Arizona, US, TYB Technologies, LLC, operates as an online platform where users can earn brand coins and collectibles to unlock rewards that give access to products, channels, and discounts from the user's favorite brands. The company is founded by Ty Haney, a former employee at an online designer brands marketplace Outdoor Voices, and named as Try Your Best (TYB), with the vision to use blockchain technology to build customer loyalty without having to pay for ads and third-party social media feeds. In June 2025, TYB Technologies, LLC raised USD 11 million in series A funding co-led by Offline Ventures and Strobe Ventures, with participation from Castle Island Management, Unusual Ventures, and Coinbase Ventures. The company provides services powered by blockchain technology to brands that needs to build community with customers to increase engagement. The company's service is offered via NFT collections on its platform, with rewarding system operated along with the customer activities. The customer engagement then can be analyzed by brands. In 2022, TYB’s main focus is providing experiential features to its NFT collectible holders rather than expecting the assets to accrue value based on brand recognition alone. As of 2022, the company's clientele reached 30 brands in its pilot program, including Hill House Home and Vada. The company will use the June 2025 funding to attract more brands and customers onto its platform.

## Funding rounds

- Series A, Jun 11, 2025, $11M — Unusual Ventures, Coinbase Ventures, Castle Island Ventures, Offline Ventures, Strobe Ventures
- Seed, Jun 1, 2023, $4M — Offline Ventures, Strobe Ventures

## Investors

- Offline Ventures (https://capitalatlas.ai/funds/offline-ventures) — Seed, Series A
- Strobe Ventures (https://capitalatlas.ai/funds/strobe-ventures) — Seed, Series A
- Unusual Ventures (https://capitalatlas.ai/funds/unusual-ventures) — Series A
- Coinbase Ventures (https://capitalatlas.ai/funds/coinbase-ventures) — Series A
- Castle Island Ventures (https://capitalatlas.ai/funds/castle-island-ventures) — Series A