# TxVia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/txvia

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.txvia.com
- Total disclosed funding: $53M
- Latest round: Series D (Oct 26, 2010)
- Investors on record: 6

## About

TxVia Inc. specializes in payment processing solutions that promote efficient electronic transactions and support a wide range of financial operations, catering to various clients including financial institutions and retailers.TxVia Inc. is focused on providing advanced payment processing solutions. The company was acquired by Google in April 2012, which marked a strategic pivot in its operational landscape. TxVia is headquartered in New York, US, and operates globally, with a growing presence in Europe and Asia. The company has received a total of USD 27.50 mn across multiple funding rounds, with the most recent being a Series D led by Oak Investment Partners, along with investors such as Bain Capital and Village Ventures.TxVia, now a part of Google Inc., primarily offers payment processing solutions designed to facilitate seamless electronic transactions. Their core product suite is centered around a robust payment platform, which includes services such as account management, transaction processing, and fraud detection. These services cater to a diverse client base, including financial institutions, retailers, and fintech companies, enabling them to manage payments efficiently while addressing the complexities of digital transactions. By integrating TxVia’s technology, clients can enhance their customer experience, optimize financial operations, and leverage insights derived from transaction data. The company operates in various geographical markets, focusing on North America and expanding its reach into European and Asian markets, where demand for digital payment solutions is rapidly growing.TxVia generates revenue through a structured model that includes transaction fees, subscription services, and partnerships with financial institutions. Clients utilizing TxVia’s payment processing services typically engage in B2B transactions, which involve integrating their existing systems with TxVia's platform for payment facilitation. The company may offer distinct pricing tiers based on transaction volume and service level, allowing clients to choose packages that align with their operational needs. Flagship services include their transaction processing engine and risk management tools, which are essential for businesses seeking to mitigate fraud and streamline payment operations. Through these structured agreements, TxVia establishes ongoing relationships with its clients, ensuring a steady revenue stream while providing critical support for their payment needs.Following its acquisition by Google in April 2012, TxVia is poised to leverage Google's resources to develop new payment processing products aimed at enhancing user experience and operational efficiency. The company plans to expand its operations further into European and Asian markets, focusing on the increasing demand for digital payment solutions in these regions. The recent funding will be utilized to support product development and market expansion efforts, aligning with the strategic objectives outlined after the acquisition.

## Funding rounds

- Series D, Oct 26, 2010, $28M — Oak Investment Partners, Bain Capital, Village Ventures, Armilar Venture Partners
- Series C, Jul 23, 2009, $16M — Bain Capital, Primary Venture Partners, Village Ventures, Armilar Venture Partners, Partnership Fund for New York City
- Series B, May 1, 2008, $9.8M — Primary Venture Partners, Village Ventures, Armilar Venture Partners

## Investors

- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Series B, Series C
- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Series B, Series C, Series D
- Armilar Venture Partners (https://capitalatlas.ai/funds/armilar-venture-partners) — Series B, Series C, Series D
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series C, Series D
- Partnership Fund for New York City (https://capitalatlas.ai/funds/partnership-fund-for-new-york-city) — Series C
- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series D