# Twine Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/twine-health

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.twinehealth.com
- Total disclosed funding: $8.3M
- Latest round: Series A (Nov 3, 2017)
- Investors on record: 4

## About

Twine Health, Inc. specializes in health and wellness solutions, focusing on empowering individuals to adopt healthier behaviors through technology-driven approaches that enhance population health care.Twine Health, Inc. was founded in 2013 and is headquartered in Cambridge, US. The company offers comprehensive health management solutions. In February 2018, Twine Health became a subsidiary of Fitbit, which acquired the company for an undisclosed amount. The founders include Eric Friedman and James Park, with James Park currently serving as the CEO. The company has been involved in 3 investment deals, with the latest funding round being a Series A in February 2018, where it raised USD 1.50 mn led by Qiming Venture Partners. This round constituted the total amount raised by the company to USD 1.50 mn.Twine Health, Inc. provides a suite of health and wellbeing solutions designed to improve population health by encouraging individuals to engage in healthier behaviors. Core offerings include software platforms that facilitate real-time health data collection and analysis, enabling personalized insights for users. The company's solutions address chronic disease management and overall wellbeing, serving clients such as healthcare providers, employers, and individuals across North America, Europe, and parts of Asia. By incorporating behavioral science, Twine Health aims to boost the effectiveness of health improvement initiatives.Twine Health operates under a revenue model primarily based on subscriptions and partnerships within the healthcare sector. Clients such as healthcare organizations and employers engage in agreements for access to Twine's health services. Revenue is generated through these subscription frameworks, which allow organizations to offer Twine's products for health tracking to their members, facilitating broader adoption of health management technology. Pricing details are not disclosed, but the structured model supports continuous engagement and data-driven health interventions tailored to the needs of clients.The recent acquisition by Fitbit in February 2018 is expected to enhance Twine Health's product offerings and market reach. The company plans to leverage the resources and technology of Fitbit to develop new health solutions that further empower users. Specific geographic expansion into new markets has not been detailed, but the strategic integration into Fitbit's broader ecosystem positions Twine Health for potential growth in various regions. The funding from the Series A round will be utilized to support the development of these new health products and to enhance existing services.

## Funding rounds

- Series A, Nov 3, 2017, $1.5M — Qiming Venture Partners
- Series A, Dec 7, 2015, $6.8M — Tower Capital, Khosla Ventures, Provenance Ventures

## Investors

- Tower Capital — Series A
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A
- Provenance Ventures (https://capitalatlas.ai/funds/provenance-ventures) — Series A
- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series A