# Twenty20

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/twenty20

- Industry: Media
- Headquarters: Marina del Rey, US
- Website: www.twenty20.com
- Total disclosed funding: $9.7M
- Latest round: Series A (Feb 26, 2015)
- Investors on record: 6

## About

Twenty20 is a visual content platform that connects brands with a network of photographers and videographers, streamlining the creation and distribution of high-quality visual assets for marketing purposes.Founded in 2011 in Marina del Rey, US, Twenty20 specializes in facilitating access to visual content through its platform. The company was co-founded by Niels Kleizen and is currently led by CEO Alex Elert and Lee Griffin. In February 2015, Twenty20 raised USD 8 mn in Series A financing, led by Canaan Partners, with participation from Bullpen Capital, First Round Capital, and VersionOne Ventures. The company has successfully completed four funding deals to date, with its latest deal date on 2015-02-26.Twenty20 offers a suite of products designed to enhance visual content creation and distribution for brands and marketers. Their primary service revolves around a platform that connects businesses with a vast network of photographers and videographers, enabling users to source high-quality visual content tailored to their specific marketing needs. This platform serves various end-use cases, including social media marketing, advertising campaigns, and website content enhancement. By facilitating a streamlined process for sourcing authentic imagery, Twenty20 effectively addresses the challenges brands face in finding relevant and engaging visual assets. Their customer base includes a diverse range of industries such as retail, technology, and hospitality, utilizing their services to enrich brand storytelling across North America and Europe.The revenue model of Twenty20 is structured around a subscription-based service, allowing businesses access to a library of visual content and tools for content curation. Companies can engage in partnerships to create tailored content packages that suit their marketing strategies, integrating quality visuals seamlessly into their campaigns. This transactional framework includes various pricing tiers designed to accommodate different business sizes and needs, with flagship offerings that may include premium content access and enhanced licensing options. Transactions are typically direct-to-consumer, with clients subscribing for ongoing access to the platform and its resources, ensuring a consistent revenue stream while providing clients with the flexibility to source content as required.Twenty20 plans to utilize the recent funding raised in February 2015, amounting to USD 8 mn, to support the development of new product features aimed at enhancing user experience on their platform. Additionally, the company is targeting expansion into new markets, particularly focusing on regions in Europe and Asia by 2023. These initiatives are part of their broader strategy to fortify their market presence and diversify their offerings within the visual content sector.

## Funding rounds

- Series A, Feb 26, 2015, $8M — Canaan Partners, First Round Capital, Bullpen Capital, Version One Ventures
- Seed, Jul 31, 2012, $1.7M — Founders Fund, First Round Capital, Bullpen Capital
- Seed, Apr 27, 2012, $0M — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Seed, Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A
- Version One Ventures (https://capitalatlas.ai/funds/version-one-ventures) — Series A