# Twentify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/twentify

- Industry: Marketing/Advertising
- Headquarters: Istanbul, Turkey
- Website: www.twentify.com
- Total disclosed funding: $1M
- Latest round: Seed (May 1, 2014)
- Investors on record: 1

## About

Twentify is a consumer research firm that provides technology-driven solutions to engage over 1.5 million consumers worldwide, enabling brands to derive actionable insights on consumer behavior and trends.Founded in 2014 in Istanbul, Turkey, Twentify specializes in consumer research and has adapted its strategies to enhance data collection methods. The founders, Ilker Inanc and Tolga Bakkaloglu, aim to empower brands with real-time consumer insights. The company raised USD 1 million in Seed funding from TRPE Capital in May 2014, which constitutes the total amount raised to date.Twentify operates as a consumer research company, offering technology-driven solutions that enable real-time engagement with over 1.5 million consumers globally. The company's core product, the Bounty mobile consumer platform, employs advanced data collection methods—both passive and active—to capture consumer interactions across real and digital environments. This comprehensive platform allows brands to gain rich insights into consumer behavior, preferences, and lifestyle trends, revealing substantial business opportunities. Clients from sectors such as consumer packaged goods (CPG), e-commerce, media, and retail utilize Twentify's services for studies including usage and attitude assessments, brand health evaluations, and shopper research, primarily targeting markets in North America, Europe, and Asia.Twentify's revenue model is based on providing subscription-based access to its research services and technology solutions. Clients engage through partnerships, purchasing tailored research packages that may encompass services like consumer journey analysis, brand awareness studies, and creative testing. Transactions generally involve clients commissioning specific research projects or subscribing to ongoing services, integrating Twentify's insights into their marketing and business strategies. Pricing plans are designed to cater to varying client needs, allowing for efficient measurement of advertising impact and refinement of market strategies based on detailed consumer data.Twentify plans to leverage the USD 1 million raised in Seed funding in May 2014 to further enhance its research capabilities and expand its market presence. The company aims to innovate its product offerings by launching new features within the Bounty platform, although specific release dates are yet to be announced. Additionally, Twentify targets expansion into new geographic regions, focusing on increasing its footprint in Asia and Europe by 2025. These initiatives will support Twentify's strategy to meet the evolving needs of clients seeking comprehensive consumer insights.

## Funding rounds

- Seed, May 1, 2014, $1M — TRPE Capital

## Investors

- TRPE Capital (https://capitalatlas.ai/funds/trpe-capital) — Seed