# Twelvefold Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/twelvefold-media

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.buzzlogic.com
- Total disclosed funding: $30M
- Latest round: Series C (May 25, 2011)
- Investors on record: 5

## About

Twelvefold Media, Inc. operates Buzzlogic, specializing in HARO link building services that connect subject matter experts with journalists, enhancing clients' online visibility and search engine rankings through strategic media placements.Twelvefold Media, Inc. operates Buzzlogic, which provides digital marketing services focusing on link building through HARO. The company is headquartered in San Francisco, US. Founders Ayush P and David Donaldson have a background in digital marketing and entrepreneurship. Buzzlogic has secured a total of USD 7.8 mn through three funding rounds, with the most recent being a Series C round on May 25, 2011, led by Adams Capital Management and Bridgescale Partners. The total amount raised by the company is USD 7.8 mn, and its current valuation stands at USD 9.375 mn.Buzzlogic specializes in providing HARO (Help A Reporter Out) link building services, focusing on acquiring high-quality, white-hat backlinks from top-tier media publications. The company crafts persuasive pitches connecting subject matter experts with journalists seeking credible sources for their articles. This service enhances clients' online visibility, improves search engine rankings, and boosts brand recognition through strategic media placements, catering to diverse sectors such as lifestyle, healthcare, fitness, and business and finance. Buzzlogic operates primarily in North America and Europe, where demand for digital marketing services continues to grow.Buzzlogic generates revenue through structured service packages for its HARO link building offerings. Clients select from various packages providing a set number of do-follow links, with pricing tiers based on the Domain Rating (DR) of the media outlets secured. Plans offering 12, 20, or 36 do-follow links are available, with costs reflecting the premium nature of higher DR links. Revenue is derived from these service agreements, with payments processed upon contract signing, establishing a straightforward financial relationship between Buzzlogic and its clients.Buzzlogic aims to enhance its service offerings by developing new products designed to cater to emerging trends in digital marketing, with potential launches planned for 2024. The company also plans to expand its operations into the European market, targeting increased demand for link building services by the end of 2024. The recent Series C funding of USD 7.8 mn will be allocated to supporting product development and expanding market outreach.

## Funding rounds

- Series C, May 25, 2011, $7.8M — Adams Capital Management, Bridgescale
- Series B, Jul 27, 2010, $8.8M — Adams Capital Management, Ackerley Partners
- Series A, Dec 4, 2007, $2.4M — Adams Capital Management, Transcosmos Investment & Business Development, Western Technology Investment, Ackerley Partners
- Series A, Jan 16, 2007, $1.8M — Adams Capital Management, Transcosmos Investment & Business Development, Ackerley Partners
- Series A, Dec 21, 2006, $7.8M — Adams Capital Management
- Seed, Sep 28, 2006, $1.5M — Ackerley Partners

## Investors

- Ackerley Partners (https://capitalatlas.ai/funds/ackerley-partners) — Seed, Series A, Series B
- Adams Capital Management (https://capitalatlas.ai/funds/adams-capital-management) — Series A, Series B, Series C
- Transcosmos Investment & Business Development — Series A
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Bridgescale (https://capitalatlas.ai/funds/bridgescale) — Series C