# Twelve Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/twelve-labs

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.twelvelabs.io
- Total disclosed funding: $167M
- Latest round: Series B (Jun 25, 2026)
- Investors on record: 13

## About

Based in the US, Twelve Labs Inc. specializes in advanced video intelligence solutions, enabling organizations to efficiently interact with and analyze their video content through state-of-the-art APIs and proprietary models. Founded in 2021, Twelve Labs Inc. operates out of San Francisco, US, providing a sophisticated platform for video intelligence. The company is co-founded by Aiden L, Dave Chung, Jae Lee, Soyoung Lee, and Sung Kim. In June 2026, Twelve Labs Inc. raised USD 100 million in series B funding co-led by Naver and New Enterprise Associates, with participation from Amazon, Quadrille Capital, Red Bull Ventures, Index Ventures, Korea Investment Partners, and Radical Ventures. The company will use the funding to develop its video models and expand its ability to analyze, search, and process video data.

Twelve Labs offers a sophisticated video intelligence platform designed to enhance the way organizations interact with their video content. The core of their offerings includes advanced API solutions such as the Search API, Analyze API, and Embed API, which enable users to pinpoint specific moments in large video libraries, generate textual summaries, and obtain multimodal vector embeddings for semantic searching and recommendation systems. These products leverage the company’s proprietary models, Marengo and Pegasus, facilitating temporal and spatial reasoning to deliver context-aware results. Twelve Labs primarily caters to a diverse client base that includes global media leaders and fast-growing startups across various industries such as advertising, automotive, and government sectors. The products are utilized in North America, Europe, and Asia, empowering users to streamline workflows, enhance video production efficiency, and extract actionable insights from their video assets.

The revenue model for Twelve Labs is structured around tiered subscription plans that provide varying levels of access and features depending on the client’s needs. Customers can start with foundational models for testing and development at an introductory price point, which allows them to build and refine their applications with limited indexing capabilities. As clients grow, they can upgrade to unlimited plans that support dedicated services and extensive scalability. This pricing strategy ensures that businesses can engage with Twelve Labs' offerings in a manner that aligns with their operational requirements and budget considerations. The transaction structure primarily operates on a B2B basis, with clients paying for subscriptions based on the functionalities they utilize, thus maintaining a continuous revenue stream linked to the consumption of the company’s innovative video intelligence solutions.

## Funding rounds

- Series B, Jun 25, 2026, $100M — Index Ventures, New Enterprise Associates, Amazon, Korea Investment Partners, Quadrille Capital, Radical Ventures, Naver, Red Bull Ventures
- Series A, Apr 29, 2024, $50M — Index Ventures, New Enterprise Associates, Korea Investment Partners, Radical Ventures, WndrCo, Nventures
- Seed, Aug 26, 2022, $12M — Index Ventures, Spring Ventures, Radical Ventures, WndrCo
- Seed, Mar 16, 2022, $5M — Index Ventures, Techstars, Expa, Radical Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A, Series B
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Expa (https://capitalatlas.ai/funds/expa) — Seed
- Radical Ventures (https://capitalatlas.ai/funds/radical-ventures) — Seed, Series A, Series B
- Spring Ventures — Seed
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Seed, Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A, Series B
- Nventures — Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B
- Quadrille Capital (https://capitalatlas.ai/funds/quadrille-capital) — Series B
- Naver — Series B
- Red Bull Ventures (https://capitalatlas.ai/funds/red-bull-ventures) — Series B